Geo targeting question

I have a campaign running in a few counties.
In some countries the CTR is better, in some worse, it's understandable, all good.
But in some counties the campaign isn't running at all.
I mean, technically, the campaign is running, but it gets very little clicks and impressions.

Is the CPC more in some countries? Any ideas?

 

Obviously, less searches on your keywords in those countries. I doubt there will be many searches on "snow shovels" in Mexico as there will be on the US east coast. I suspect the CPC will be higher there too.

Keep in mind different terms used for the same thing in different countries. Different spellings too sometimes. Having different ads taking those into consideration can improve your CTR. And of course, absolute CTR is affected by position. You may have to bid higher in some countries for the same position.

 

@ Lucid Web Marketing - thank you so much for your input! I didn't mention it because I thought it was obvious - I'm not selling "snow shovels" in Mexico The services I sell are broad and relevant in all countries of my targeted zone. Let's say for example - SEO services (which is not what I sell) - are the same relevant in India, UK, US and Australia, all these countries are English speaking, and the terminology is nearly the same. But, for example - in India and US the ads are running properly with decent CTR, and in Australia and UK - almost zero. You may say - optimize the copy, terminology etc, but hey! it's not only the CTR that is low, but the ads are hardly showing at all!

 

With the weather these days, the first one selling snow shovels in Mexico might make a killing

Well Australia is a smaller country, population-wise. So what is the number of impressions compared to US? Remember the population is 50x smaller so expect impressions to be that much less. Same for UK about 1/5 the size.

Or people in those countries just don't need or want what you are selling. Snow shovel thing again (it's summer in Australia).

Also, maybe they just don't use Google as much. These thing change but I remember a stat from a few years back that UK people use Yahoo more than Google. China has their own search engine. Maybe India does too. Many of them here so they could confirm this. I do know there is 100 million people in India who speak English.

Sometimes these differences just are. You have to live with it or find out why and adjust. If Australians use Bing more, then advertise there.

 

Good point about different search engines!
Unfortunately, I'm running my ads mostly in GDN.
Is this possible that CPC in UK website is higher than in China? Same niche and language?

 

@ Lucid Web Marketing : Thanks mate..you explain it very technically and logically.

 

> Is this possible that CPC in UK website is higher than in China? Same niche and language?

Why wouldn't it be possible? Why do you expect things to be the same?

 

Yes, it could be possible that your CPC is low for that country, or possible that the keywords is low search volume for that particular country.

 

Thank you Lucid and rk89.
You're very helpful.

 

may be because of your CPC. Actually each country has it's own competition for particular keywords.

 

Another thing to consider is the timezone. Is your campaign meeting it's daily budget early in the day? It could be that by the time a country with a later time zone is seeing less of your ads than a country earlier in the time zone. I had the same problem with one of my campaigns. All I did was separate the campaign into two - one US and the other Europe.

 

Geotargeting working correctly?