Hi all, Was just wondering if one of you knowledgeable people can help solve this problem for me?! My understanding is that the character limit for a 'Headline' on an ad displayed on Google is 25 characters long... However, there is an ad that I've just seen on there at the moment from one of our competitors which has 27 characters in its 'Headline'. How can this be achieved as it would be really useful for us to be able to compete in such a way for this particular keyword/advert? Many thanks in advance... Ben.
This has come up quite a few times in the last two years or so. The best answer is that the ad is using the DKI (Dynamic Keyword Insertion) feature and that, for whatever reason, the software hasn't caught the fact that this is making the title longer than the limit. Another answer is that Google is testing the effect on click rate by allowing some ads to have a longer title. I remember a few years ago description lines much longer than 70 characters. Google was allowing selected advertisers to do this as a test. I myself was getting free clicks back in 2002 or 2003 when the content network got started during their initial tests.
Lucid Web Marketing - Thanks for your reply. That's a good, logical explanation for what seems to be happening... I'm glad it's not something I'm missing a trick on, although in a way it would be nice to think there was something definite I could do to get round it. Nevermind!
Ohh Is that so? Google is experimenting the ads.. well thanks Lucid for the input. I'm also just started with adwords campaign so I'm quite new in this area..
As already mentioned above - I beleive the Dynamic Keyword Insertion is the cause. I wonder what the limit is with this?
It should be the same; hence the {keyword:default} format. I guess it's possible that there are errors, or someone is taking advantage of odd character sets.