What if Cost Per Lead Varies a Much

Discussion in 'Google AdWords' started by barbiegurl, Oct 12, 2006.

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  1. #1
    hi

    I got cost per lead varying from $.50 to $5 .

    I think there is some secret.

    can any body help?

    Jen
     
    barbiegurl, Oct 12, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    Pay per lead?

    do you mean min Pay per click to activate your keywords??
     
    Micromag, Oct 12, 2006 IP
  3. taulath

    taulath Peon

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    #3
    No secret - just keep tweaking your advert copy and experimenting with keywords to maximise your ROI.

    Also, take a look at your cost per lead at different times - maybe you should be running your ads during certain times which are most profitable?
     
    taulath, Oct 13, 2006 IP
  4. taulath

    taulath Peon

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    #4
    No, he said cost per lead. It's a measure of performance of the campaign. ;)
     
    taulath, Oct 13, 2006 IP
  5. barbiegurl

    barbiegurl Peon

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    #5

    i doubt what he has done in his last 1100 posts.
     
    barbiegurl, Oct 13, 2006 IP
  6. sarathy

    sarathy Peon

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    #6
    CPL depends more on the quality of your landing page and the quality of your site. It depends on how quickly you create a trust in your user to make him buy or product or register in your site.
     
    sarathy, Oct 13, 2006 IP