I am having a site which I was targeting only for USA and keywords are working good in google.com. But now client is expanding his business and wants to target EUROPE region also. As I have till now work for USA only so I am not much sure what to do for different region. What should I do. Can I Target different region or countries using same site? Is it possible? If yes how? What should I do for that? or I have to create different site for Europe region? Please help me.
try to buy a new domain i.e more common in europe region and make a new website and optimize your website by submitting your new site to local classifieds of europe region. try this thing , you will get some benefit.
Hi, My suggestion would be: 1. targeting Europe relative keywords 2. increasing backlinks using your targeted keywords from Europe sources 3. using Google Places all the best,
Targetting 'Europe' is quite a broad goal - remember that Europe consists of many different countries, cultures and languages and you are going to need quality translations (not 'google translations'') into the languages of the countries you target. Most people would start with one country eg the United Kingdom (OK that's more than one country...) then maybe expand into France, then Germany etc. Having local sites eg .de, .fr etc would be beneficial for google results but it is hard to get links etc for a site in a language you're not familiar with...
I would recommend you go with a separate domain instead of using a current one. It will take a lot more efforts in content, links and times but it will definitely worth in a long term. You can also have your new website being registered with Google webmaster tools and set the targeting geo-localtion to Europe region as well.