I need to know what peoples opinion are on how to generate more stronger organic placement. I have had an expensive PPC campaign in the past and the second that I stopped the traffic fell apart. PM let me know what you think are good approaches to go, I am willing to pay for advice and direction. The website is a hotel.
Both ways are helpful but organic takes loots of time to achieve the ranking & for getting traffic and PPC is depends on the budget & it is good for getting instant traffic for your site
You can go for Social media optimization, by promoting your site on social media sites like facebook and twitter, by giving regular blog and updates on travel sites, by placing your link on travel and tourism site definitely you will get a lot of targeted traffic.
I usually help people for free if they want to get into lead generation but as your a different niche altogether - I'd be happy to help if your paying.
Organic needn't take alot of time, if you know what your doing AND you got the cash to compete with your competitors.
When i was working for a search engine company, for sure i would only recommend my clients to be focusing on PPC. But most of my clients do split their budget to PPC and SEO. probably 60% on PPC, 40% on SEO. even you understand that the ROI of SEO is higher than PPC. You still can't completely give up PPC.
If you don't know how to do SEO, I think it's better to find a reliable SEO company to work for your website.
Generally speaking hotels, hotel bookings....etc is a pretty competitive niche. If you have no organic traffic you only have two options; continue with ppc, or just give up running the website and stop wasting money. If finances are not problematic, i would continue with ppc while also working on SEO. It's not going to be easy or cheap. You should seek professional assistance.
Agree with your point. ROI will be more in SEO than PPC. So, I suggest everyone to do the organic SEO.
To run your business at this time, you need PPC. But for long run you need organic rankings. For this you need to hire any SEO company or SEO expert.