What are the current dos and don'ts of SEO

Discussion in 'Search Engine Optimization' started by qwestcommunications, Jan 4, 2011.

  1. #1
    To rank higher and in good time.
     
    qwestcommunications, Jan 4, 2011 IP
  2. contentboss

    contentboss Peon

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    #2
    They are secret. We could tell you, but then we'd have to kill you.
     
    contentboss, Jan 4, 2011 IP
  3. aeolson

    aeolson Peon

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    #3
    Write good, easy-to-read content, write naturally and create content people want to read. Once you do that, the SEO comes naturally. Making it easy for people to access your website also counts - along with regular updates (daily). SEO your images, and use social media to connect with others. If you do it right, and you do it honestly, you'll see a difference. If you come across as a marketer, it's not good for business.
     
    aeolson, Jan 4, 2011 IP
  4. kittykatt

    kittykatt Peon

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    #4
    A good niche, building unique content on an seo friendly site, and build related inbound links.
     
    kittykatt, Jan 4, 2011 IP
  5. Aquarezz

    Aquarezz Notable Member

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    #5
    Aquarezz, Jan 4, 2011 IP
  6. angelinasharma

    angelinasharma Peon

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    #6
    Do Implement a Robots.txt File
    Do Target the Correct Keywords
    Do Include Long Tail Keywords.
    Do Maintain a Uniform URL Structure

    Don’t Link to Low Quality Websites
    Don’t Use Flash for SEO.
    Don’t Use too Much JavaScript
     
    angelinasharma, Jan 7, 2011 IP
  7. seo.vijay

    seo.vijay Member

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    #7
    Top 20 SEO DOs:

    1. Make changes that benefit users. Focus on the user and all else (including rankings) will follow.
    2. Create and maintain sensible and consistent navigation paths.
    3. Be continually aware that each and every page on your site is a potential customer entry point. Think laterally.
    4. Label each and every page clearly; describing its content in words your users would most likely employ.
    5. Pay attention to detail. Google takes hundreds of factors into account when ranking web pages, and so should you.
    6. Continually create content that your users will find beneficial.
    7. Inform the search engines of new pages added to your site by submitting sitemaps and providing spider paths.
    8. Use text to qualify or augment non-textual content such as images or videos.
    9. Continually educate colleagues and collaborate with them in regard to SEO techniques.
    10. Continually use data to analyze the impact of SEO techniques.
    11. Streamline your code to make it as lightweight and elegant as possible.
    12. Ensure there’s one page that is a champion for each of your most important keywords.
    13. Pursue direct links from relevant sites aggressively.
    14. Insist on site map diagrams and wireframes when developing or reworking templates, sections or sites.
    15. Utilize hierarchal structures whenever possible, from individual pages to folder nesting to site navigation.
    16. Use CSS liberally and JavaScript sparingly.
    17. Be patient. Good rankings take time; quickly-won rankings almost always evaporate.
    18. Be transparent with your results: there are no bad rankings, only opportunities for improvement.
    19. Remember that everyone associated with your business is a potential link partner, including your customers, your affiliates and your advertising partners.
    20. Take the time to read blogs, participate and forums and stay on top of developments in the SEO world. Search engines are dynamic.

    Top 20 SEO DON’Ts:

    1. Don’t make changes for improved search rankings that negatively impact a user’s experience. The user comes first.
    2. Don’t duplicate content, knowingly or through technical carelessness.
    3. Don’t use parameters that become part of a page’s permanent URL structure.
    4. Don’t create a page that is not linked to an appropriate parent page.
    5. Don’t knowingly let a page 404 (file not found). Redirect dead pages to new pages relevant to that old page.
    6. Don’t use Flash when HTML can achieve the same user experience.
    7. Don’t make your users search for categories: provide a click path.
    8. Don’t give away your link love without good reason (i.e., a benefit).
    9. Don’t put pages in competition with one another for your most important keywords.
    10. Don’t use gray- or black-hat techniques that could put your search engine rankings at risk.
    11. Don’t deploy SEO improvements en masse. When possible, roll out changes incrementally.
    12. Don’t rely on top-down navigation to direct users to content. Think laterally.
    13. Don’t put content in pop-ups.
    14. Don’t use splash pages.
    15. Don’t use coding techniques that are less than optimal for SEO just because they’re easy.
    16. Don’t trust vendors about SEO issues. Their intention is to sell a product, not to improve your search engine rankings. As often as not, vendor SEO “solutions” cause SEO problems.
    17. Don’t panic when your rankings take a hit. Rankings fluctuate, and if your rankings don’t bounce back quickly, a considered strategy will work better than a band aid.
    18. Don’t take the search engines’ advice at face value.
    19. Don’t rely on anecdotal or even expert advice in making keyword selection choices. Use data.
    20. Don’t put off until tomorrow what should have been done yesterday. It takes long enough to rise in the search engine rankings, so any delay is amplified.
     
    seo.vijay, Jan 7, 2011 IP
  8. angelinasharma

    angelinasharma Peon

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    #8
    SERP, short for "Search Engine Results Page", is the listing of results on search engines in relation to a query using one or more keywords that a user has entered. The pages of results that you will see are the SERPs.
     
    angelinasharma, Jan 7, 2011 IP
  9. iresh

    iresh Peon

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    #9
    @ seo.vijay Thank you for the Links,
    Any way try to give some thing special to the reader, and present them in good manner
     
    iresh, Jan 7, 2011 IP