Not sure but in India serials are very popular among women than men. In TN evening 6 PM to 10 PM women are help up with sun tv or other major tamil channels with senseless serials, i dont know why women only tend to watch it.
What are the men doing at that time? Sleeping? Well, the same reason why sports are popular among men than women.
Heheheheheh I'd say this could be the reason... Men's brain needs a different stimulus to relax... Like action, fighting, games, intelligence and logic... while a woman on the other side, needs romance, stories, comedy, laughter. There you go ... But that's just what I think
Don't know about serials but in movies it is twilight. Probably because girls like robert pattisson and men like me think he is weird.
i think womans are hole day in home they feel boring so they watching serials continuously . but men have many works , friends etc so they did not have time to see serials and its boring ,,,,
Most men don't have enough time and mood to spend so long time on watching TV serials, they have to raise their family.