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Note our mail id : Our sample article : The Importance of Logos When asked to conjure up a company image what inevitably comes to mind is the logo. Instantly, recognizable logos are immediate visual brand marketing devices. They are the outward expression of a company and all that it represents. The logo should embody the image of the company and its products and make clear statements of the ethos and mission of the enterprise and undertakings. A logo has a much wider application than a mere company name. Signage – illuminated or not – of a pictorial nature is more visibly pleasing and easier to assimilate than text offerings. Logos can be made interactive and interesting. The design of a logo is a creative marriage of the message the organization wants to portray and the target audience. Memorable and conspicuous logos have longevity and should remain synonymous with company growth. Get it right and the image becomes not just a logo but a Brand Mark because it works in and out of context to the product/company. Today’s consumer world is marketing driven and to be a successful player the logo has to occupy this space with concrete foundations. Logos - 3D v 2D A logo is the embodiment of a company image so a 3D creation inherently should have greater advantages than a 2D representation. A 3D image has the ability to convey a credible and tangible message in a way that a flat picture cannot. At its most powerful, the 3D logo should articulate the same facts and prospective that the real product offers. Greater impact can also be received by secondary tie ins such as using the same colors in the logo as in the product (s) or including the product or company name in the actual logo. A logo should show the characteristics of a trustworthy company – skilled workmanship, quality product, competency and efficiency – not something easily conveyed in 2D form. The 3D logo must stand out amongst its competitors or sales will suffer. Strategically, a successful 3D logo is a more economical and efficient marketing device than a 2D representation as it conveys messages that may need to be elaborated with additional words and pictures if a 2D image was used. The decision for a 3D rather than 2D logo is not merely an aesthetically question – it is a strategic investment to bring in business, a definite statement of intent that the logo owner commands a presence in the marketplace. 3D logos demonstrate intent and intrinsically, a link to the modern technology available to take marketing beyond the traditional, but fast becoming obsolete, 2D approach. The logo design should be unique and adaptable and despite the denigrating comments made about 2D uses a 3D logo must still translate well to flat mediums such as stationery. A 3D logo may also be required to perform other considerations. It may need to explain an unusual line of business if non-traditional – a 2D logo would not clarify this nor may it differentiate you from your competition or it may need to explain your company name by giving visual clues. Why 3D Logos? The gaudy and intrusive glare of modern advertising and its implied reward demands serious investment in a logo that is not only self funding but fund generating. 3D logos are an efficient and credible embodiment of a marketing message. Communication is immediate and the branding imprint well defined and powerful. The decision for a 3D logo is not merely an aesthetically question – it is a strategic investment to bring in business, a definite statement of intent that the logo owner commands a presence in the marketplace. The logo design should be unique and adaptable. It should be able to be made to fit a specific marketing campaign say for the launch of a new product. If the new product is say, a chocolate cake, the logo should be incorporated so it becomes part of the cake decoration or the logo can be made to look like it has chocolate icing on it. A 3D logo can also be animated for moving visual mediums such as tv commercials, website intros and pop up banners, screen savers etc. Finally, it can be made of many other materials than paper stationery and again the choice of materials can be tied directly into a specific campaign or product launch. A 3D logo can keep pace with the speed of modern marketing and advertising where the customer audience has limited attention span and the message needs to be delivered rapidly, succinctly and memorably.
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