What to budget for a part time SEO partner ? $$$

Discussion in 'Search Engine Optimization' started by james-covert, Dec 8, 2010.

  1. #1
    Hello

    My website promotion campaign has come to abrupt halt because people will not exchange to, or connect to PR0 websites in my niche. For me to prevail, i need relevant PR4 homepages etc etc, these things are not easy to find, and the responsive e mails are big **** off in the nicest manner possible.

    Therefore, i'm thinking of out sourcing to an SEO partner who i will pay to become responisble for raising the PR efforts and rankings of the website. I will then concentrate on content and other marketing bids.

    My questions is this, how much could i find assistance for in a part time capacity, that would help me get results.

    Where can i go looking for reputable sources.

    Budget around $400 a month
     
    james-covert, Dec 8, 2010 IP
  2. mzonas

    mzonas Well-Known Member

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    #2
    Normally, PR4 links can sell for $30 - $60 / year. But you can't expect a very quality sites but I do believe that those sites would be enough to raise the page rank to PR3. That was based on previous experiences of mine however, I think page reank is dead now and means nothing. That's just my opinion :)
     
    mzonas, Dec 8, 2010 IP
  3. SEOTranslator

    SEOTranslator Member

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    #3
    Obviously it depends on your keywords, but a PR2 / PR3 can perfectly rank #1 in Google (I even have sites that rank #1 with a PR0!)

    $400/month may be more than sufficient depending on how fierce your competition is... or it may be a total waste of money for highly competitive keywords.

    Whoever you contract, make sure that you talk with him what he will do for that money, and ask him to report (once per week or per month) what he has been doing... or you will be ripped off.

    Right now I'm fully booked until the end of the year, but to give you an idea, with that budget you would only buy a (very) few hours of my time...
     
    SEOTranslator, Dec 8, 2010 IP
  4. paul007

    paul007 Peon

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    #4
    I think $400 is more than what I would spend. Obviously depends on the niche and competition. I will rather shoot for something around $250.
     
    paul007, Dec 8, 2010 IP
  5. Buax

    Buax Peon

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    #5
    Every SEO company/client is different, has different needs and of course, every campaign has a different budget. Personally I start SEO services from $20.00/month, although most other providers won't go near anyone who can't cough up $500+/per month for simple keywords. It's not the price you should be worrying about, it's what you get for your money. I've seen other companies provide a package I do for $20.00/per month, for $100+/per month.
     
    Buax, Dec 8, 2010 IP
  6. optimizer

    optimizer Well-Known Member

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    #6
    James if you look deeper into how things wrk in Google you will not have to ask people for links coz it is not the only method.
    Yes i agree it is effective..I also faced the same prob in the beginning..Now i have more links than time..
    Sorry if that sound bragging..
     
    optimizer, Dec 8, 2010 IP
  7. optimizer

    optimizer Well-Known Member

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    #7
    Page Rank is dead ..what made you think so..
     
    optimizer, Dec 8, 2010 IP
  8. mzonas

    mzonas Well-Known Member

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    #8
    1. It hasn't updated in 6 or 8 months or so
    2. Page Rank does not determine the rankings.
     
    mzonas, Dec 8, 2010 IP
  9. optimizer

    optimizer Well-Known Member

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    #9
    1.Yes I am also surprised about it coz google has not update since april (afaik)
    2.PR does not determine rankings but it is very tough to displace a pr ranked page...what an irony :)
     
    optimizer, Dec 8, 2010 IP
  10. SEOTranslator

    SEOTranslator Member

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    #10
    1. Yes, I am also surprised because I expected some of my new sites to go up one notch but they're still at PR0...

    2. Not so. PR has nothing to do with it. I outrank PR4 and PR5 sites with a simple PR0 site for certain keywords. The issue is that when a site has a higher PR, they have usually done their homework regarding backlinking, and that's why they score well... and have a higher PR. It is difficult to beat a high PR page for their main keywords not because they have a high PR but because they have many incoming quality links.
     
    SEOTranslator, Dec 8, 2010 IP
  11. selectsplat

    selectsplat Well-Known Member

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    #11
    It completely depends on what they're giving you.

    Are you looking for someone to give you guidance and direction? Or, more likely, are you looking for someone to do all of the footwook. In my experience, most people want the latter, but don't really want to pay for it.

    Think of it like this. You should expect the complete SEO effort for even a medium sized shop to be 100+ hours per month. That's practically a full time job. The average SEO professional makes form $40k - $80k per year in the US. So, if you're looking to outsource the job, that's about what you should expect to spend.
     
    selectsplat, Dec 8, 2010 IP
  12. selectsplat

    selectsplat Well-Known Member

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    #12
    That's not entirely true. PR is actual the quantification of your backlinks. It's how Google quantifies the quantity and quality of your backlinks, and that plays a significant role in the ranking algorithm. It's not the only thing, but it is still a major factor.

    Saying that you can "outrank PR4 and PR5 sites with a simple PR0 site for certain keywords" is a little bit of a smoke a mirrors trick.

    Yes, sure you can outrank PR4 and PR5 sites. But for what key phrase? Are they keyprhases that those pr4 and pr5 sites are optimized on? Are they even trying to rank well for that key prhase? It that keyprhase even in their title?

    While pagerank is still a major factor in ranking, relevancy is far more important. And if your PR0 page is more relevant than the PR4 or PR5 page, then of course it's going to rank better.

    For example, imaging that your PR0 page is specifically about pagerank, and entire article devoted to it, explaining it's history, how it's used, what it's for, etc. Now imagine that you have a pr5 page that is devoted to the accomplishments of Larry Page. All about his life and accomplishments, where he was born, where he lived, and oh yeah, that he came up with the first algorythm for pagerank.

    Now, if you went to google and searched for 'pagerank', which one would you expect to be ranked higher? Obviously, the PR0 page would appear first, because it's much, much, much more relevant. This is a good example of why relevancy is more important than pagerank.

    But it doesnt mean that pagerank isn't still important.

    Let's ignore the fact that google has now implemented a duplicate content penalty for a second, and lets imagine that bot hthe PR0 page and hte PR5 page are exactly identical, both about pagerank. Same title, same content, everything on the page is exactly the same. Now which one would appear first in a google search for 'pagerank'. That's right, the PR5.

    That's why you can't have one without the other. you have to concentrate on both relevancy of your content AND your link building campaigns.
     
    selectsplat, Dec 8, 2010 IP
  13. SEOTranslator

    SEOTranslator Member

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    #13
    Well, though I subscribe to almost everything that you've said, I still insist that PR is not the whole story. OK, if you target exactly the same keywords as a PR4/PR5 site, then you're in for a lost battle, unless you can match their weight link by link, and then add some. Fully agree on that.

    BUT the story is a little bit more complex than that: PR is assigned to the site as a whole, not keyword by keyword. You actually indicated it quite well, though you failed to follow it through: relevancy. Relevancy is however not limited to the on-site text, but is also influenced by the links pointing to that particular page.

    Take your last example, where you have two sites, one PR5 and one PR0, exactly the same. Now imagine that ALL links to the PR0 site include a certain keyword, and NONE of the links to the PR5 site include that keyword, even though it appears a couple of times throughout the text.

    Big G would consider that the PR0 is more relevant than the PR5 site, because all the external references to the PR0 include that keyword, and none of those to the PR5 site do, hence that the PR0 site would score better. Of course, if the PR5 has a few incoming links with that keyword in the anchor text, those links would probably considered weighing more, and the PR5 site would probably require much less links than the PR0 one to score #1.

    A PR0 site can always rank better than a site with a much higher PR PROVIDED that the higher PR site is not actively targeting the same keywords as the PR0 site, because then the higher PR site would have an advantage.

    Thus, the trick to compete in these cases is targeting keywords that the higher ranking site is not targeting itself (e.g., long tails, synonyms, etc.), and optimize you on-page and off-page SEO for those. And yes, you can compete with these kind of sites (not that it is easy) because you are competing in a niche that they have overlooked or disregarded. OK, they will the lion's share of the traffic because they will have the main keywords - but you can make quite a good living by outranking them for keywords they never considered.

    (Added) We should also not forget that though we usually refer to PR for a site, we actually mean PR for the home page. Internal pages usually have a LOWER PR than the home page, and competition is easier here... (though I've seen pages with a HIGHER PR than tHE MAIN SITE!). The competition against these pages, even if you target the same keywords, is often addressable, which does not mean it is easy...
     
    Last edited: Dec 8, 2010
    SEOTranslator, Dec 8, 2010 IP
  14. optimizer

    optimizer Well-Known Member

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    #14
    Agreed..

    If a pr holder site is optimized over title and inbound link i think it is a waste of time to displace it.And if the domain age is 3+ older the path becomes more difficult.

    Yes you can but only when you are also having a good pr.
     
    optimizer, Dec 8, 2010 IP
  15. dexterfulton

    dexterfulton Peon

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    #15
    Page Rank is only a small fraction of what matters when it comes to ranking. PR does add credibility and authority to the link, but it isn't a be all, end all factor. Just out perform you competitor for that particular keyword.
     
    dexterfulton, Dec 8, 2010 IP
  16. optimizer

    optimizer Well-Known Member

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    #16
    This thread has gone off topic...
     
    optimizer, Dec 8, 2010 IP
  17. selectsplat

    selectsplat Well-Known Member

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    #17
    Not exactly. Pagerank is assigned to each page of a site, not to the site as a whole.


    I couldn't agree more. Relevancy consists of many factors, both on and off page. You are correct in that I didn't point this out, I oversimplified a bit.

    I would tend to agree with this as well, although if the content is exactly the same I think it would be close.


    That is really the point of my post. Thank you for stating so clearly.

    Agreed
     
    selectsplat, Dec 9, 2010 IP