This is a three part break down that starts at the basic level of link vetting and works up to the more advance checks that you can carry out. Although these tips and rules are aimed at Gambling websites, Most of these rules apply when attaining links for any website in every niche. With Google trying to be a family friendly search engine. Gambling related website owners have to try a lot harder to gain trust with Google, this also means being penalised for linkbuilding a lot easier. Domain trust is just as important if not more important as Link Juice and Page Rank when trying to rank your website pages for your niche related keywords. One of the other main reasons why search engines show less trust for gambling domains is because in the past more search manipulation has and still does occur in this niche. Therefore for them to deliver high quality family friendly accurate SERPS they have to deal with this niche a little harsher. When deciding which gambling related websites to get placement on you have to take a number of factors into account. This is because Google and other search engines will negatively flag your website if it feels votes are being attained from websites to your website in a dubious SERPS manipulative way or that you are trying to attain votes from gambling websites that are also flagged themselves, meaning bad neighbourhoods. Getting yourself flagged can mean one of the following; 1. Your whole site gets de-indexed. 2. Your rankings dramatically drop for one of your keywords. 3. All your rankings drop for all your keywords. Getting flagged can be very costly, Not only to gambling affiliates as they mostly rely on organic traffic to attain revenue but to operators as they spend a lot of money to actually get the fantastic traffic and rankings that keep them in business .This can actually mean a very poor ROI (return on investment). How do I avoid looking dubious when linking from gambling websites? 1. Do not attain links on more than four gambling websites in one day. 2. Make sure every website is on a different IP class D. 3. Make sure you only attain links on three different websites on the same Class C. 4. Do not anchor spam. This means use a different anchor sometimes when placing links on gambling websites. Diversity is the key to looking natural. 5. Target other deep pages. Diversity is the key to looking natural. 6. Only attain links on pages that are related to your anchor e.g. placing a link on a bingo related page with an anchor “Online Poker†outbound to a poker site will not really help and looks a little dubious if done repeatedly. 7. Only attain links on websites that have a gambling keyword in the domain name, preferably your keyword. 8. Avoid dropped domains. These are domains that have attained high PageRank from being another niche. Then someone has sold the domain to a link seller who has then placed gambling related content on the domain. Fooling you into thinking you are getting a high PR gambling link. These domains will lose their PR next update. 9. Link placement is so important. If you have option to place a link on a gambling blog then a link in established related content on a deep page should be fine or even a guest post. If you have the option to place a link on a gambling website check where looks most natural. Contextual? or is there already a lot of outbound in the content on the homepage. Maybe a deeper page with PageRank might be a better investment. 10. Stay away from attaining links on just blog based platforms. Not only are too many a waste of money but you can get flagged for blog spam. This in mind gambling domain linkbuilders have to be very careful when placing links on other gambling related websites. Quality and diversity is the key to a healthy natural looking gambling website in the SERPs. More advanced gambling website vetting linking tips in Part Two Thank You Anthony McGrath Gambling SEO/SEM/SMO/Linkbuilder