Don't use Interclick or Mamma Media, but RealTech is the bottom of the barrel when it comes to CPM rates. Another network called Redux pays an average of .8-cents, and RealTech, I think, is around .4-cents. Pathetic, and only useful for filling defaults.
Could you suggest any better CPM options? I had listed quite a few programs earlier. You know the figures, so maybe you have better options in mind. Burst gives good cpm rates but net90 is too much. I thought axill was good, but found out this problem. I wrote them a mail but received no reply.
If you're looking for stable companies with good reputation that pays on time, you can only count on a handful: TribalFusion, Fastclick (now Valueclick), Casale, and to an extent, Burst Media. The rest are sketchy at best, and I would be weary of basing my entire ad inventory on them. Individually, I can't comment on all the networks you listed, but this has been my experience.
thnx for the info which you shared in this thread . can anyone provide the url for Casale ( i never tried them before ) .. thnx
Hi Jack, You had written- "Another network called Redux pays an average of .8-cents, and RealTech, I think, is around .4-cents" Just as casale, valueclick etc pay around $0.5-$1 CPM, do you mean redux pays an average of 0.8 Or O.08? Similarly with realtech- is it $0.4 or 0.04? Burst gets around 0.3-0.5. Plz clarify.
My bad. I meant .08-cents/.04-cents. I should also add that these are the average rates for banners only, not including pop-ups, interstatials, and all the other stuff. I never use lower tier networks for pop-ups, etc.
So what would you recommend if a site is not accepted in VC, Casale, Tribal and does not want to use Burst. Realtech approved us but seem to take advertising from somewhere else, dunno but different urls are seen in the status bar when the ads load. Axill is out for reasons mentioned earlier. Adtegrity is net60. CPXinteractive slows down the website, as it shows 3-4 urls in the status bar before the actual ad loads. I am sure, other webmasters must be needing this info too. Any suggestions? Jack, why dont you recommend interclick and mamma? they seem to be old companies and look good. How is advertising.com? Some people are using it. What CPM rates can one expect?
Sorry, what I meant was, I don't know about Interclick/mamma becuase I don't use them. No idea if they're good or not. I'm not sure why you can't get into Fastclick or TF with your numbers. What kind of site do you have (can you share the URL)?