Dear All As I am new for web media and try to learn the things related to this. I want to know that what is Google Penalty and how its affect our website?
Just as a brief overview, search engine penalties negatively affect the ranking of your website on search engine results pages (SERPs). Penalties are imposed either algorithmically or manually and this can happen for a multitude of different reasons. Penalties can have different levels of severity, ranging from a simple drop in ranking position to a complete de-indexing of your website. The effect of a penalty is a sudden significant drop in organic search traffic. In most cases, search traffic almost disappears overnight. Penalties can last a very long time - several months to even years. The problem with search penalties is that major search engines, such as Google, impose them but do not reveal any information about their nature, the reason for their application. They offer no means to actually confirm that a penalty is in place. This lack of transparency is unfair as major search engines such as Google are responsible for the majority of traffic for most websites. Their control of the "traffic tap" ought to be a little more transparent and secret penalties should be abolished. Website owners should have the right to know whether their site has been subjected to a penalty. We are campaigning for search engines to offer a means for website owners to confirm whether a penalty is in place. We are looking for case studies of websites which may have been penalized... Contact me in case your site may be affected.
Did you mean Google Sandbox ?? If you mean that...just use the search button...there are lot of topics discussed about this....
there are many ways your site can be penalized: 1. duplicate content 2. writing paid reviews 3. placing paid links on your blog 4. copying images from other sites
you can check the Google TOS to prevent in getting penalize, mostly its by doing black hat techniques.
Here are some point which helps u to to find what is panalty and how its affect to your website ? 1. Check your Google Webmaster Tool for alerts or crawl errors 2. Check your site server for possible hacker attack 3. Analise your site recent on-page SEO changes 4. Be alart if there are some sudden changes in backlink profile 5. Check your site outbound links.