My question is if my keyword ranks in position #5 for google.ca and I am located in Toronto would someone searching in vancouver see my keyword in position #5? Is this also the same for google.com? Sorry guys about this question but sometimes I come n such doubt cause im not getting any leads.
It depends, is the keyword for something where location matters? If it was "restaurants" then you would get entirely different results. If it was "credit cards" then it'd probably be the same throughout Canda. Trying using the AdWords preview tool which allows you to specify your location: https://adwords.google.com/d/AdPreview/?__u=2097470277&__c=2733302577
It depends on language to? if I have content writted in spanish it will rank for all hispanic people?
It absolutely will show something different based on location, that will happen even for terms with "credit card" but they are correct that the weight of how severe that difference is would be based on the exact search.
Is this tool accurate? https://adwords.google.com/d/AdPreview/?__u=1000000000&__c=1000000000. Ive used it and it doesnt have much difference maybe a spot or 2.
No they may not see the same results. It depends on a number of factors and no amount of tools or testing will provide you with the answers you seek because there are just too many variables. You will likely still be ranked, but it might not be in position 5 you may be in 4th or 7th. I'll give you a quick example. A friend of mine is currently optimizing a web site for one of his clients. It is a two word keyword focused around a location. I can't tell you the keyword but it would be along the lines of "mechanic manchester". My friend quite often pops over to my flat so we can have a chat and share ideas as we are both in the same line of work. When he comes over he brings his laptop and we analyse stuff and we noticed that he was getting different results at my place than he was at his. At my flat, his clients web site ranks in position 7 for his target keyword. When he goes home, he checks again and he ranks in 3rd. He lives 7 minutes away from me by car. We put it down to the fact that he is on a different ISP and thus connecting to a different Google datacenter. I should also point out that this little test we did was conducted prior to the recent local changes which Google made.
I understand. The keyword I am optimizing is non demographically targeted. Its a general keyword. I also understand that it could rank differently from city to city. I just dont know if it would be as much as from 1st page to 2nd page.
Based on my experience I would say yes it could be that much. Just using one of your signature links as an example, lets say someone in Toronto was looking for 'dumpster rental' and you were coming up 5th. Now in Vancouver there is a bit of a contest going on, there are five dumpster rental companies who are really targeting the keyword. If someone searches for it whilst in Vancouver and Google knows thats where they are, they could combine the 5 companies who are marketing in that region with the general results which would push you down to 10th... now a news item suddenly pops up for that keyword and knocks you onto the second page. Like I said, there are so many variables its going to be near impossible to tell. Is the person conducting a search logged into a Google account at the time, if so does Google know their address, shopping habits, credit card info... are they in an internet cafe, at home, at work. It's not worth the time looking at it from that perspective. It would be better to look at it from an analytical point of view. Using Google Analytics for example you could select a period in time and drill down into the traffic sources -> search engines -> target keyword. Then under the tab 'Site Usage' there is a little box which says 'None' with two downward arrows. Click on that and when the popup appears select 'City'. The page will then reload showing you a breakdown of your traffic for that keyword by city, showing how many visits, average time on web site, etc.
Yes the user in Vancoever should see your ad displayed in position #5 as well. However Google has several different data centers that will display different search results at different times. When you connect to Google you may be connected to a different datacenter then someone else. Therfore even though both of you are located in the same general area you may see slightly different search results.
I tried it for myself. When I compare mine and my friend in searching for a particular keyword for his site, it's not really fixed at all. Me and my friend are in a different location. In his location, he ranks about #1 but on me he only ranks #3. I don't think ranks are "universal" in other locations.
I also have another question. I use the google keyword tool. Should I use the broad selection or the exact selection to figure out how many people are searching my keyword?