One way link is when two websites put each other links on their website and 3 way link is when some website is putting your link on their website and instead of putting that website's link on your website you are putting it on some 3rd website.
Hi, Here comes a nice reading on this topic from seobook.com/archives/000467.shtml. In my own experiences, one way back link would still be the best one since it is under control and would not lead to any negative impacts on our own sites if only they are from decent sources. all the best,
The article referred above is a good example. Still 3 way link exchange is a honest way of cheating Google that we haven't done two way link exchange.
One way link building like you submit your site on directories. is something a bit different.. This is the linking strategy that focuses on obtaining inbound links only, and no real focus or desire to be linking outbound to other sites. A lot of affiliate marketers use one way linking instead of reciprocal linking because it increases the link popularity of their sites, i.e, giving their sites more link juice and allowing them to rank better. Three way Linkbuilding or three way linking is a hybrid of one way and reciprocal linking and that simply just adds another step to the reciprocal linking process, while also changing the value and atrributes of the inbound and outbound links. Note: Link attributes can mean DoFollow, NoFollow, inbound, outbound, one-way, x-way or 3 way links. Three way links are seen by the search engines as one-way links because it doesn't see site A exchanging/ reciprocating links with site B. Instead, what the search engines see is: * Site A is getting one-way links from Site B, * Site B is sending one-way links to Site C. * And to finish up the 3 way links circle, Site C eventually one-way links to Site A.