Advice needed to start my PPC study ?

Discussion in 'Google AdWords' started by sandy121, Oct 29, 2010.

  1. #1
    I am thinking to learn PPC particularly Google Adsense. How can I start from scratch ?Where can I get PPC demo projects ? Can PPC be learned without practical works? Any good ebooks or resources on the same?
     
    sandy121, Oct 29, 2010 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    As with pretty much anything else, you can learn PPC without practical work. But it's best to put that knowledge into practice. And the more you practice, the better you should become if you have an open mind about trying new things. If you keep doing things the same way, it might work but there could be a better, more profitable way.

    Plenty of resources. Google has lots of stuff online. Lots of books available (check this one), online tutorials and classes (link below).

    Learn the terms first. Adsense is not Adwords. There's a difference. Opposite sides of the same coin if you will.
     
    Lucid Web Marketing, Oct 29, 2010 IP
  3. sandy121

    sandy121 Peon

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    #3
    Yes sorry mate. I mean to say Google Adwords.Please share free resources more on Ad words PPC if u have . I want to master the art and for that I need help of my fellow DP members since most of them are genius.
     
    Last edited: Oct 29, 2010
    sandy121, Oct 29, 2010 IP
  4. Angat

    Angat Peon

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    #4
    I can mentor you if you want to get into lead generation. A good way of learning it is by doing and unfortunately PPC Adwords is not free. What I can offer is a guide through PPC and PPC strategies but only if you want to start a lead generation site which I can also help you with.

    Alternatively you can search google for 'PPC Resources' - just remember to take anything you read on the subject with a pinch of salt.

    Good luck.
     
    Angat, Nov 4, 2010 IP
  5. Hypothermic

    Hypothermic Peon

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    #5
    As a Google AdWords Professional, I can make some recommendations for you regarding your PPC Study.

    1. AdWords Learning Center; http://adwords.google.com/support/aw/bin/static.py?hl=en&page=examstudy.cs&exam=complete
    2. Advanced Google AdWords; http://www.amazon.com/Advanced-Google-AdWords-Brad-Geddes/dp/0470500239
    3. Always Be Testing; http://www.amazon.com/Always-Be-Testing-Complete-Optimizer/dp/0470290633/ref=sr_1_2?ie=UTF8&s=books&qid=1288898677&sr=1-2-spell
    4. Web Analytics 2.0; http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393/ref=pd_sim_b_3
    5. Advanced Web Metrics: Google Analytics; http://www.amazon.com/Advanced-Web-Metrics-Google-Analytics/dp/0470562315/ref=pd_sim_b_2

    I hope these resources help, and there are always additional readings you can do regarding landing page optimization, SEO, and proper copy writing skills.
     
    Hypothermic, Nov 4, 2010 IP
  6. sandy121

    sandy121 Peon

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    #6
    Thanks for suggestion . Just want to know that whether learning Google Analytic is must for learning PPC for better grip .
     
    sandy121, Nov 4, 2010 IP