How does Google order the ads?

Discussion in 'AdSense' started by MrX, Oct 5, 2006.

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  1. #1
    The highest paying ads are not always on top. How does Google decide the order?
     
    MrX, Oct 5, 2006 IP
  2. Cryogenius

    Cryogenius Peon

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    #2
    Supposedly, the highest paid ads are displayed first...
     
    Cryogenius, Oct 5, 2006 IP
  3. MrX

    MrX Well-Known Member

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    #3
    Yeah, that's what I was under the impression of. But in my particular case, it doesn't seem so.
     
    MrX, Oct 5, 2006 IP
  4. balajis103

    balajis103 Peon

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    #4
    google order the ads based on your content
     
    balajis103, Oct 5, 2006 IP
  5. karenr0823

    karenr0823 Peon

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    #5
    The order is based on bid, content and CTR. So no, it's not always the highest bid first.
     
    karenr0823, Oct 5, 2006 IP
  6. MrX

    MrX Well-Known Member

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    #6
    So it's a few diff factors. Thanks for clearing that up, Karen!
     
    MrX, Oct 5, 2006 IP
  7. jackburton2006

    jackburton2006 Peon

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    #7
    Google displays the most profitable ads first. So a low-paying ads that tends to get a lot of clicks, thus conversion, thus more profits, will beat a high-paying ad that doesn't get clicked on, etc.
     
    jackburton2006, Oct 5, 2006 IP