As others have mentioned, focusing on the benefits helps drive sales. To get yourself in the right frame of mind, it's often helpful to think "What would make me join this swim club?" When you're feeling more confident, you can try to get in your ideal customer's mindset instead. For example, stay-at-home moms might join up if you sell them on your toddler swimming classes. Parents of older kids might want to hear that you have an ex-Olympic coach on hand to teach competitive swimming techniques, etc.. Think about who your "benefits" are going to benefit and sell them what they're interested in.
I could word this any number of ways, however, my best advice to you is to check out the first link in my signature below... There you will find many pointers and tidbits of advice to help you with your copywriting and subsequent conversions. You might also want to take some advice away with you from the Copywriting Tips page which you'll find on my navigation bar. PremiumWriting gave you some very good advice on page 1 - take it to heart. If you subsequently see the wisdom in handing this project off to a professional copywriter, please feel free to make contact so we can discuss your requirements in more detail. Best, Mark Andrews...
I found that voice recording is useful to improve your copy. Write down your sales pitch and then read it aloud using inflections and then listening to your recording, does it sound convincing enough? Works for me.
Jesus. I could go on and on and on and on... Your best bet is to read as many books on the subject as you can. I would sugest going over to Amazon and read about such books. Find the ones you like best, and then order a few at a time from your local store. That way if some of them are not to your liking, you can get your money back, right then and there. Of the ones you keep, study them like you studied back in school. That's bsically it, in a nutshell. I would also suggest typing out a sales page on a subject, and then get critiques on it.
Here are some helpful copywriting tips: 1. Know your target audience 2. Differentiate your product from the competition by solving a problem. 3. Write your copy for your product and not about your product. 4. Use testimonials.
Skill and knowledge is I think the main contributing factor in copy writing that without it you are busted and doomed! It requires a bit time to learn btw.
You seem to be repeating a lot of points. Remember that old saying (that has been beaten to death but here it is) . You don't sell someone a hole puncher, you sell them the hole ? (is that right?). Basically means that you sell people benefits not features. so things like "Do you want a swimmer's body?" or "How to get in great shape without hurting your knees." or "Stay cool in this scorching summer heat" Join our pool!
First and foremost, your headline is key. People want instant gratification so "Learn How to Swim in 3 Weeks or Less. Guaranteed!" will bring you at least ten times more than what you have got above. I know, I might be sounding like a broken record but it's all about headline, headline, headline. Then you let them know how people who could never swim before became really good thanks to your "Enhanced Swimming Method". You have to reel them in. Forget about the length of your competitor copy, that's not what really makes the difference. Don't try to write "on the fly". Take time out, learn the basics and then come back to it. Or hire someone to do it for you in the mean time.