No. It depends on the merchant's programme requirements. Read the individual advertiser's rules. Some have PPC restrictions.
I dont feel that was the question he asked if he could use adwords. As long as the advertiser allows it then yes. I have never had an advertiser that says you can use ppc but dont send directly ? lol?
There are tons of advertisers that allow you to use ppc but don't allow to use directly to his site. an example: Yahoo
If you have the ability, link the ad to your site then immediately do a 302 redirect to the advertiser's website and pass your affiliate ID etc. This will also increase the visits to your own website and increase your Alexa rank etc.
Google won't let you mislead searchers by using a different display url to the url that they will end up at. So if your merchant won't allow you to use their url in the adverts then you can't use a sneaky redirect. I tried and google banned the adverts.
That is the way it is. The advertisers TOS is what prevails. That is bad advice in a general sense. I have two advertisers that do not allow that.
Is there a standard format to creat the links for all advertisers that allow PPC. Ive used Amazon alot and their links are very easy to create becuase they all have a standard format. Thanks
I learned this the hard way. after weeks and about $60 spent in clicks I realised that my clicks had gone to the "invalid links generating traffic" list in my cj account. They are all good (active) links, so I gather that was because the clicks didn;t come from the website I declared in my cj profile. They come from google searches instead (through adwods ads). Therefore I won't get credit for potential sales that came from those clicks.