Ok, Keywords are confusing me now as I am getting more into it. For the past few months I have been ranked #3 in google for the keyword "bjj gi" and according to google it is searched 14,800 times locally. So why is it when i checked my analytics I have 182 unique hits from that search term alone. I mean if i'm getting 182 visits of 14,800 I am getting less than 2% of the search traffic. Whats going on here? Also i recently found out i'm ranked #6 for search term "jiu jitsu gis" and according to google keyword tool that is searched 22,200 times a month locally and i have "0" hits from this search term. Any idea whats going on here?
Looking at the adwords traffic estimator it only shows one click a day for all that traffic. That is very low which tells me it's not that great a keyword. But you have to be in the #1 position before you'll really see significant traffic as #3 only gets around 2-5% of the clicks. You don't mention which site is your so your meta description (which is your 30 second google ad) may not be drawing in many customers. Meta descriptions are really important for generating clicks once you get ranking.
I would be pleased with 182 at No. 3 position, keep backlinking to get to No.1 and traffic will jump. There is a gulf the width of the Atlantic between page 1 and page 2 but still a gulf the size of the Amazon between position 1 on page 1 and position 3 on page 1. Keep going.