For those people who uses EzineArticles (and similar) why do they continue using it?, if it's considered a duplicate article. what are some reasons they would still use it? And how does it affect their SEO strategies?
Why on earth do you think the fact that the content there might be duplicated on the web even makes a difference? Contrary to what many here might "think", there is absolutely no such thing as a duplicate content penalty. Penalties prevent you from ever ranking anywhere near page one of Google's SERPs. They bury your URL deep in the SERPs when it's under penalty. -30 penalty for instance means you cannot make your URL rank any better than about 30 regardless of how many links you throw at it. Similarly with -50, -350, -950, etc. penalties. This does NOT happen for duplicate content. So there is no such thing as a duplicate content "penalty". Duplicate content can often outrank the original version of the same content. Duplicate content can rank on page 1. Duplicate content can even rank #1. It's just a little harder to make duplicate content rank well because it gets a little lower scores on a handful of content-based ranking factors. But a few extra links can typically more than make up for the fact that it's duplicate. It's the overall score (when all 200+ ranking factors are taken into account) that determines where your rank for a particular keyword phrase... not ONLY a few content-based individual ranking factors. That being said... The content on EzineArticles "should" only be duplicated between EZA and the sites that republish their articles. If you're also posting that EZA article on your own site then you don't know how to use Articles Submission as a search marketing technique. You should place a unique article on your own site and then write a new article from scratch to submit to EZA to link back to your unique article on your site. Who cares that the EZA version of the article is duplicated. It's different from the one on your site that it's linking to.
The whole point of these article sites is to get people to pick up the articles on their sites (and leave the links to both ezine and arthor in place). Therefore adding multi links to same articles. No different than a press release picked up by diff news outlets.
There's a lot of crap around duplicate content. Some basics: - As social-media correctly points out, there is no such thing as a penalty, though I would like to add provided it is not on your site. (Meaning, don't duplicate pages on your own site, and if you do, indicate always a canonical one). - There's no problem in releasing your own text outside, even if it is then duplicated, provided that: a) You release it some time after you've published it (say, a month or two afterwards), so that search engines are aware about which text is the original one b) You modify it so slightly that it provides additional links to you. A good idea is in the resource box to point out to the original article. Even assuming there "was" a penalty for duplicate content, there's no way that SEs will penalize the original publisher - it would be too easy to bring down a competitor by spreading HIS content across the Internet... and if the article sites are penalized for having a copy of your content... who cares? Not you!
ezine articles would only accept unique content. they would however accept previously published articles by the same author to be published on ezine. why people would use ezine? because it is one of the best article directories and it sends good amount of traffic. not to mention the backlinks you get from it also which would be the main objective for most.
Thanks for all of your great points! But how about for those people who uses Ezine articles for their site? I've seen website that only contains ezine articles with no original content. I'm guessing they're having hard time optimizing it to SE.
If you listen to these people who claim 'there is no duplicate content penalty', you'll never make any money. Whether you call it a penalty, or a 'fried fish slice', the end result is the same. you can't achieve rankings using duplicate content anymore for any term that can make you money Feel free to prove me wrong. A link to Google showing a spam duplicate content site ranking for 'acne' will do. Or 'credit cards'. Or 'hairloss'. And even if you manage to find one by an aberration (which the engines correct pretty fast nowadays), explain to me why teh OTHER 10,000 sites using that exact same copy aren't on page 1 too. Oh. It's because it's duplicate content Duplicate content by another name is STILL duplicate content
Matt Cutts have already explained in one of his video that duplicate content do not harm the website reputation usually but you should use it wisely.
Ezine is trusted and famous article web site. It is very useful to publish your article. Ezine article help to bust your site in search engine ranking and increase traffic also. But, Ezine article accept only good and unique content only not duplicate or publish any site advertising.