http://www.google.com/coop What is this service? From the looks of it, you basically create a page and get subscribers...But what are the subscribers for and what is the point of using it?
I think it is a sort of "ask an expert" thing. You join up, say you are an expert on combustion engines or something and respond when people ask questions relating to your expertise.
How would I ask this SEO Newbie a question: http://www.google.com/coop/profile?user=017668597811561256400
It lists the results of your subscribed coop expert(or lists your expert results to others) on a given topic in the search results first. People actually have to suggest what their favourites are though for this to work. Try this link for an example http://www.google.com/coop/profile?user=002423039142682772392
Google coop is free advertising on a site. where everyone should participate in this advertising campaign. It's like shawn's coop.
I wrote a ton about the Google Coop, here is my rundown... - Dynamic Implementation of Google Co-op for Search Engine Roundtable - Getting Listed in the Google Coop Directory - Google Co-op: What Is It? - Is the Google Coop Spamable? Depends...