Hello. I don't really own a typewriter repair shop, though I saw one today on my drive home... I've ran and owned traditional marketing firms (call centers) for the last 20+ years, and since this Internet thing seems to be more than just a fad, it's time to make a transition to internet marketing. I've lurked on here a bit, enough to realize I have A LOT MORE to learn before I can say anything on here, but I do have some questions, and any help would be appreciated. I have two web projects that I am very interested in, both non-profits. One a dog rescue, the other a fundraising support team for schools, churches, and other worthy causes. I am aware that Google has a grant for non-profits, and hope to be able to utilize that at some point. MY QUESTION... Last weekend, I registered about 300 new websites, with 30 of them being for the fundraising project, and six for the dog rescue. I would like to promote these sites with google adwords. I realize the rule that only one google credit is allowed per account/customer, but if you are promoting 30 different websites for 30 different fundraising purposes/products/services, is it OK to have an account for each, and a credit for each? They are all seperate entity's, and none of the sites would be overlapping keyword-wise. Thanks in advance for all the help. I hope to be an active member on this board, and contribute in a positive way.
Your campaigns will mostly likely go live just fine but I'm willing to guess Google will bring them down shortly thereafter when they do a manual review of your accounts. If you were running 30 campaigns for 30 different initiatives, you wouldn't have a problem, but Google is likely to view 30 different sites/campaigns for the SAME company as spammy (even if you are a non-profit). I'm questioning the value of having 30 different sites each independently advertised on Google. Won't that dilute your brand? I can see the value of that if you're looking for SEO benefit (still tough to maintain content for all those sites), but using that tactic in paid advertising wouldn't provide any uplift IMO. I would select the domain that has the best branding potential and concentrate on building quality landing pages for a single campaign with multiple ad groups. Perhaps you have strategy I'm missing?
You're confusing 2 different issues. " is it OK to have an account for each, and a credit for each" - no you're one customer, and as the others have said, if you're using the same credit card, same address, then one customer gets one introductory voucher to use. That's it. One introduction. "They are all seperate entity's, and none of the sites would be overlapping keyword-wise" - that's a double-serving issue - or in this case not double-serving - not a billing issue.
It's OK to have 30 Adwords accounts for 30 different entities and all using the same card. As long as you don't do this to try and double-serve ads. That is, using same keywords going to different or same domain. However, you don't need 30 accounts. You can use one account for all sites. I think this would simplify things and your life managing it all. Good luck getting the grant. I believe BTW that you simply get to advertise on Adwords at no cost, not getting any money.
Each site would have a different address and cc # and phone # and bank acct #. Yes, as for the grant, that is my understanding.. up to $10,000 credit for adwords. I can't remember if that was one time or ongoing. I registered the 30 websites (fundraising) and 6 websites (dog rescue) around common keywords/search terms. Each term is unique, and my goal was/is to get SEO return from that site having that keyword in the name... see which site performed best, and focus my energies on the productive sites. I am not saying my methods are complete and correct, just my theory. I am not against the idea of working with an "internet marketing pro" who is looking to further his/her career. I am not your average 22 yr. old kid with a $100 google adwords voucher. I have a long successful marketing history in traditional marketing methods. I spent over $1M last year in print advertising alone. If you are interested in being an asset to my company, message me and I will provide more info.
No. Although you could link all these account with an MCC. Depends on what FunRazor has in mind, but he may not need to have 30 accounts. In fact, from his last message, I'd say he doesn't. He should just have one account to promote the "main site" instead of all these other ones which I understand would be the same or similar. He wants to have these accounts for SEO purposes.
Right, I would tend to agree, thanks for the clarification. Multiple accounts for SEO is a acceptable idea, but it could get really ugly with Adwords.
Under an adWords MCC account you may have as many accounts (using the same cc) as you need, at least in the US. as for vouchers, i stay away from using those and certainly wouldn't try to use more than one even on my MCC account. - lucas
Short Tom (and others).... thanks for the quick response and follow-up... Know that I am not looking to circumvent any rules or get in trouble with Google, just want to make sure I am playing within the guidelines, and get the most value possible from my efforts. Our site, HelpRingTheBell . com (HRtB) gives a pretty good overview of what we do. We are a 501c(3) non-profit that assists schools, churches and worthy causes in their fundraising efforts. By subscribing to services they need or want, supporters can help their chosen cause financially. For each service/product they select, we make a charitable donation in their name to the cause of their choice. We are aligned with various nameworthy services/products, some through affiliate relationships, some through long standing national agreements with the client. I guess I should be more specific about my goals and PPC, which are solely long term.... If, by using Google Adwords, we instantly find new causes to help, that is great for everyone, but it is not our focus. Causes are always looking for help, we don't charge anything for our services and provide everything needed, so why wouldn't they want our help...? We are also not trying to find supporters for our causes either. We are looking to cement ourself into the fundraising industry, to be seen and recognized, and to help propel ourselves toward the top of the search engines for specific search terms with the goal of long-term, ongoing organic traffic. The site is still in development, and I don't think any keywords have even been put in for any of the pages.. We hope to have had it live August 1st, 2010, but now are shooting for November 1st due to web designer issues (if you are a web designer looking for work, take note). As for my six dog rescue domains, if a web designer is interested in collaborating on this project and making a website which can easily be maintained by its adminstrators (or if someone can point me to software semi-automating the site) I would not be against sharing the ad revenue (or any other easily maintained profit model) from the site. I doubt this will make anyone rich, but it will make the world a little bit better. PM me if this idea makes sense. Thanks again for the feedback from the initial question. People appreciate my knowledge in my field of marketing, but internet marketing is a whole new game, and I have respect for all y'all who have it somewhat figured out. Just give me time
ShortTom, Each site is dedicated to a specific kind of fundraising technique/product/need.. ie.. one has to do with cookie dough, another has to do with candy fundraising, another scratch tickets, etc. All of them have dedicated sites relating to that product/tech/need, pros and cons of it, where to find it, and also an opportunity for them to compare an alternative... HelpRingTheBell in their fundraising efforts. I'm old (41), and when I was little we did fundraising for the school by selling chocolate bars door to door. I don't know where you live, circa 2010, but I wouldn't let a child go door to door selling candy... So we present different opportunities for fundraising for a new age.
The web can waste your money fast without any useful results. Select one site out of these and try to promote it. Then you would have the time to think, and you would be able to learn. By the way, there are free ways to promote your sites.
Agree with you re: not letting kids go door to door, but I would have to be in ShortTom's court...Ie, questioning the value of all those sites. Just because you have a range of different fundraising streams, doesn't mean they can't all be on one website. In fact, having all in one site will probably make your overall online campaign stronger. In response to your original question, you could possibly get away with creating multiple accounts with completely different campaigns, keywords, ads, landing URLs etc. You would want to use my clients center to manage these because individual management of 30 accounts would get crazy! Agencies who manage multiple accounts open new accounts with coupons all the time, sometimes with the same credit card etc, but never double serving the same ads etc. But all in all, if you are looking for long term benefit, a well structured, tracked and managed adwords campaign should yield enough to never have to worry about a $50 coupon here and there! As for your web design issue, where are you at? And what sort of sites are you wanting for your new domains?