Under "Top queries" table, it shows: Queries 78 Impressions 1,300 Clicks 16 What is the difference between Queries and Impressions? Shouldn't be 1 query = 1 impression? Why the Impressions are so greater than Queries? Can someone give me an example to explain this? In "Top queries" drop down options, I choose options: "Web" and "United States" Thanks a lot for your time to read my question!
Queries = # of unique keyword phrases Impressions = # of times your URL was viewed in SERPs Clicks = # of click-thrus The screen is the "top search queries"... i.e. the top keyword phrases that brought traffic to your site during the selected period.