That's your mistake. You have to understand how sensitive users are to what they are looking for. They are looking for something - and they don't really care where they get it from. To you #1 on a serp is like "yeah! we did it!". To a user it's just another piece of space on his screen that either has or doesn't have what he wants.
Bear in mind that the top organic spot is not known to the everyday surfer. They assume that the adwords #1 spot is the top spot and click that.
You are kidding ritht? adwords CTR of 2% is good #1 organic can easiliy get up to 50% now i have one sponsored result on top of the organics (might be even more from US) but still i should be getting some even if i'm on 3-4-5 place
Look, ordinary users don't even know how the results get on the first page. To them it's just like "the little people inside the TV". It just appears to serve their needs at the moment. Some are not even sure what those little pieces of text are doing on the right of the screen (adwords). Fking - the position is meaningless to the user. The only reason why we ( the marketers) care about it because statistically that's where the user is most likely to look at first/most. If all of a sudden all Google users fancied the results on page 112 we will start to fight for spots on page 112. There's nothing like what you should or shouldn't get. It comes down to whether or not your ad/organic listing contains what they want period. Your job is to become really good at giving users what they want or at least making the believe that you have what they want. If your ad doesn't have it they won't click it - even if it's the only ad. The same way if the organic listings don't give them what they are searching for, they will simply modify the query and try again. Or give up and go watch a "Sex and the City" re-run.
absolutely agree but i'm pretty sure that you will also agree that there must be another reason for not getting a single click for a 1300 searches per month. Especially considering that my snippet is ok and on topic. It should get a couple of clicks even if it was the worst on the page
It is.These companies are not huge but mamoth and thats why they pay this much.For normal or even much above normal couple of pounds is way too expensive
I don't know when 'ok' started translating to clicks. Have you looked at other listings? Probably, they are more attractive than yours. What else do you think could be the problem?
ok means that it's just fine, as i said it's on topic and so on. Of course i've seen them all.... that's not the problem for sure, what else might be i dont know and that's why im asking here, but obviously nobody here knows as well
Although I believe that most surfers don't know the difference between the organics and paid results, I have never seen any study or anything else official that suggests that. It's just part feeling, part experience. Also, today's surfers may be better educated than they were even a year or two ago, so that might not be so true today. What I'd like to see is a study on this but somehow I doubt the big search engines like Google are going to make this public. What I have seen on a small scale (one site) is data from Adwords and organic results that shows that ads can be more effective than organic listings for the same keyword, even if they are both at, or near the top of the first page. Now if site owners with keywords in the top of the SERPs and PPC accounts would share their data, we could analyze this ourselves on a larger scale. > adwords CTR of 2% is good > #1 organic can easiliy get up to 50% It COULD get 50%. So could a PPC ad. There are many variables. But if you get only 2% click rate in Adwords in first position, that could be normal for that niche or your ad is not that good. If it's normal, I highly doubt you'd get a 50% rate in organics. If it's a poor ad, you likely do the same mistake with your organics and again, I would doubt it gets such a high click rate. CTR, whether 2%, 5% or 10% is neither good nor bad. It's not the CTR itself that you should look at, it's the QS. That's your relative measure against competitors. If it's 10/10 in any position, then great, even with a 2% CTR in first. Doesn't mean you can't improve it and pull even further ahead of competitors. I agree with Ian that if your listing or ad seems to fill their needs at that moment, they'll click on it, no matter the position. > there must be another reason for not getting a single click for a 1300 searches per month. The reason is that the words they read don't fill their needs. Maybe the next listing does however. > Especially considering that my snippet is ok and on topic. It would help to know the keyword you are ranking in first for and your site. This is the same issue someone else a few months ago had (might have been another forum). As I recall, he was first on a keyword, I think a brand of bicycle, can't remember exactly. He had a review site. I finally convinced him that people searching on "schwinn bike" were not interested in his review site since they already were sold on the Schwinn, therefore, no need to check a review site. Maybe your problem is similar.
alright the phrase is: phytopharm hoodia gordonii i've dropped to #2 since i started this thread, and i've changed the description on my site as well, but it's not re-indexed yet (the domain ending with 24, please lmk if it isnt #2 for you)
I used the adpreview and you showed up #1 for USA. Did it a second time after accidentally closing the window and showed up #3 for Canada. Your title reads a bit strange to me. Maybe that's the problem. I don't know what this stuff is but "real and pure"? "absolute diet pills"? Google uses your description tag but only part of it. It's too long. The beginning shows "?the Phytopharm Hoodia". Not sure what's with the question mark. Again, if I was looking for this and read that, I would not be tempted to click. There's no reason to click, no benefits. I think you should shorten your description tag. It's 395 characters long and why Google shows only the relevant part. You are therefore not showing your full message, which is not that good anyway. Make me want to click your listing. Limit it to 160 characters.
I'm going to be upfront because I have to go to bed now. Fking, you see, you are not thinking from the point of view of your customers. You are still locked in "what should be" instead of looking at the irrational point of view of your customer. If your organic headline had something like - "phytopharm hoodia gordonii lose 5 pounds or more in 7 days" or something like that the you might get a lot of clicks to your page. It's not exactly what I'm suggesting but I think you get the point. To be honest right now your listing looks like spam, especially because of the ? sign Lucid mentioned. Your customer is looking for the magic pill. Give it to her! She is not looking for phytopharm hoodia gordonii. She is looking for an easy way to be slim. As an advertiser you must think like your customer. And your customer is convinced she's right even when she's not. She doesn't want to be educated and she doesn't want your product. She just want's to be slim! Or at least feel like she is making an effort. And so all your writing has to support that. Once she trusts you, little by little you teach her the right way. But only when she trusts you. Your writing has to talk to her in a way that makes her believe you understand her and that you are on her side. It may seem abstract to you now but once you begin to get it your life (and marketing) will change.
yes just think to spend that on just advertising shows how much money that they are generating theyl b making a killing lol
Great points guys, thanks for the feedback, im gonna make those corrections. Thank you! p.s. the ? and the text now is from the old description, which i changed couple of days ago but gotta work on the title definitely, the thing is i rank for all those keywords in the title on 1st or 2nd page, have to figure out a way to make it enticing without sacrificing much rank.
Only here i can't completly agree when its about specific product query like here. If she is searching for "Phytopharm hoodia gordonii" she is already sold or at least really interested in that product. The snippet should show her that this is relevant result, and the page itself should close the deal. But i gotta work on it for sure
ianthekisser, really good advice for him. Something to add: if you are unsure, try to experiment. See what works and what doesn't. After some time you get a good sense what the users want.