Hi Buddies, We had running Google adwords campaign for my website, daily I have getting 410 clicks but only 15 conversion, please help me how to improve my conversion rate. Also I had one doubt whether the Google not predicting the conversion correctly or not.
Use more targeted keywords.. Optimize your campaigns to run on specific time of the day when you think your potential buyers might show interest in your product. Sometime only country specific target helps.
You will have to give a little bit more information than that to be able to get any really "solid" help. How much are your clicks costing? How much profit do you make per conversion?
DT has this right. The best time is to see when the most of your conversions, the bulk take place. Set your campaigns to only run during those periods that get the best conversions. You are getting a lot of clicks which could mean that the people during other times are just clicking or your add is appearing on someone's page that has their members click. If you are getting no foreign conversions or if all of your conversions are in the US, but the bulk of your clicks are outside the US, use country specific targeting to choose what countries you want to see it, the ones that are converting would be your obvious choice.
Google Adwords detect the conversions to a accuracy of around 95% I believe. I had once experienced discrepancies from my aweber results and compared the conversions to the Adwords stats for many months and therefore arrived at that conclusion. Furthermore what kind of conversion are you referring to? Sales or email opt-ins or other actions like view of key pages?
optimize your campaign and use more targeted keywords,i believe that your conversation rate is still good
15/410 = 3.7% conversion rate which is not all that bad. I've seen far worse. More targeted keywords should help. You'll get less clicks but you should have better quality (those visitors will buy more often) and your conversion will go up, CPS down. Ads can have an influence on conversion rate as well. Create ads not only for higher CTR but optimize for conversions too. Finally, optimize your landing page too for better conversions. It's the little things that often help. You bring your CTR from say 5% to 6% and you increase sales by 20%. If that ad increases conversions from 4 to 5%, that's another 25% increase. You could make a seemingly small change to your page and increase conversions yet another 20%. Total that up and you have over 50% more sales, all small changes in your ads and page and your Adwords costs didn't go up.
I would avoid using AdWords or any other similar program unless you have a way to guard against click fraud. Many of the clicks you are receiving are actually bots used to drive up the cost of your key words
a list of best keywords is a result of continuous testing and updation. So out of your current keywords pick the best ones and delete the worst ones and tweak the medium ones. keep on adding more words slowly. Needs money to input but results keep on improving as the quality score improves.
Your conversion rate is not bad. So you have to look at how profitable it is i.e. is your sale greater than cost per conversion. Of course if your customer life time value is higher that cost per conversion you're still good. There several things you can do to increase conversions. I suggest you do them one at a time. If I were you I would definitely begin with the landing page. If you want suggestions on that put a link so we can take a look.
3.7% conversion rate, i think that is low. Try clicking on your competitors keywords in the adwords , they might be clicking to drive up your cost.