Hello all. I have a new directive from a client that has me scratching my head. She has good rankings when someone searches her name and good ranking when someone searches keywords related to her business. However, she has registered a new domain and wants that domain name to be her brand, whereby all searches for her name and her product within her region will be associated with that brand and have that brand domain to get the rankings she has now. Is this possible with SEO or keyword placement, link management, search engine submissions? Thanks
Not entirely sure what you are asking. Does your client have a website currently? Is it a new domain that she is getting? You don't necessarily have to have the keywords in the domain name to achieve high rankings if that is what you are asking. It just helps to.
Yes she has 6 websites already. Blogs and such. What she wants is not to have her name come up when someone does a keyword search regarding her service. She want the new brand name and website to be listed in the search results. For example. If someone searches for cereal, the results are likely to bring up a brands such as Kelloggs. What she wants is, if someone searches for her product "jewelry", in her area, she want her brand to be listed not her name as it is now. How do I convert all the activity she is getting regarding her name to activity regarding her brand? Thanks
There is something called as online reputation management... It'll enable you to have it done. She has used her name with her product/service for all these years and that's the reason it comes up when searched for her company/product/service. Now what you can do is, edit the pages/listings/advertisements that you possibly can and replace her name with the brand name. And start an online link building and reputation management campaign with her brand name associated with her products and services instead of her name that was used thus far. I think this practice, if done correctly and regularly will serve your purpose. Hope this helps... All the best!!!