Recently I noticed up to 200% increases in CPC for some keywords. The landing page is the same, the amount of other ads for the keywords is the same (=0) and my max bid is the same. But the average CPC over the last week for at least 50 keywords tripled compared to last month.
also, if you're not receiving a high enough click through percentage than your keywords will increase in value. This is due to the fact that google thinks that your ad must not be relevant to the keyword if no one is clicking on your ad.
That does sound like the most likely option, especially if the landing page and ad text hasn't changed.
The Quality Score is made up per ad group, campaign or account? My average CTR from the campaign / ad group decreased from 25% last month to 15% this month. But another campaign experiencing the same trend had a 15% increase in CTR this month. How long does it take before the Quality Score is back to the old level when the CTR returns to the 25% average CTR?
I found the problem. Showing ads at the content network was enabled and suddenly that got a lot of views but almost no clicktru's. To bad the quality score is not just assigned to the search network part. Hope it recovers to the old sitaution quickly.
You must always have seperate campaigns for Contextual Text Contextual Image and Search This will help you in improved CTR for Search, Which may eventually lead to Lower Price and Improved quality score.
Yes I know, but contextual text automaticly enabled when you create a new campaign and I tend to forgot to turn it off.
The content network has no impact on your quality score. Look at the bottom of the screen in any of your ad groups; There's no reason you need to do that. Content network activity doesn't impact search network activity or your quality score.
Content network activity does not impact, But having seperate campaigns lets you have seperate campaign budget for each section.,
That would only work with small accounts - there's a campaign limit that most users would hit on day one if they tried creating seperate campaigns for each network.
THatz right, But ours is a very big account, and i do only like this and ask for campaign extension from our Rep
You can only take that so far. I have an account manager as well and there's no way that would work for my setup. I would need tens of thousands of campaigns and Google won't let you do that - account manager or not. Not to mention trying to manage an account that was built that way would be a giant PITA. The whole point of my post is that outside of the odd situation there's no compelling reason to create seprate campaigns for search/content ads. That's a short sighted approach that will end up creating more work than it's worth. Just my opinion, take it for what it's worth.