Hello Alls, Today i read this article - http://www.seomoz.org/blog/whiteboard-friday-googles-may-day-update-what-it-means-for-you no doubt this is very interesting and this article should be read. I have a little question regarding long tail keyword. My question is that what's long tail keywords? and what's different between long tail and short tail keywords? I hope you will give me right solution regarding my question. Waiting Thanks Raj
A lot of people think it's the length of the phrase - it isn't. It's the search volume. A short-tail is a popular high search volume phrase that gets loads of seaches and loads of hits. A long-tail is a less popular keyword, that gets fewer hits. The theory (and practice) of the long-tail is that while one gets only a few hits, having lots of them working for you, can get you more traffic, than that one short-tail. i.e doing well for 40 keywords that each get you 500 hits each , gets you more traffic than doing well for one keyword that gets you 10,000 hits.
Long tail keywords are low Competitive keywords that are used with specified exact keywords (which we call-short tail keywords). It is important to use long tail keywords as it helps in your ranking position too. For example, my travel site has keyword "India tour packages" is my primary short tail keyword, and "India tour packages discount offers" may serve as my long tail keyword. Got it?
I think long tail keywords are those keywords which get less traffic but good revenue for your websites. And i also love to read Seomoz.org regularly and its great
magda has very well explained it, and I fully agree with what she has said. One comment though is that the confusion of "long tail=many words" comes from the fact that longer phrases usually have less volume search that the individual words they contain. For example, "widgets" has 88 million searches, but "blue widgets" only 85,700. Thus, people without much imagination simply add words to their primary word, and consider that to be "long tail". The truth is, there might be for example synonyms for that particular word with a significant lower number of searches which might ultimately drive you more traffic.
two words for two tail keyword three words for three tail keyword more than three keywords represents as a long tail keyword ( this represents also the lowest number of hits from search engine)
Wrong - did you read the other posts in this thread - "A lot of people think it's the length of the phrase - it isn't. It's the search volume."
Fully agree. The term "long tail" comes from the shape of the statistical distribution of the keyword frequency. It has nothing to do with the number of words.
This is amazing...I was also Bit Confused about the Long tail definition but now I gor the idea about it. Thanks again. Ali R. Khan
Magda has explained it very well. For those that still don't get it, I recently wrote a post on keyword basics, and I briefly explained long-tail keywords. Look at the figure, which shows a probability distribution with a long tail. Short tail keywords are to the left, long-tails to the right.