I am working with a new account that provides a highly specialized technique for processing industrial products (fiber, food, polymer). Their target audience are scientists, engineering students and other engineers that are looking for this innovative dry processing methods. Their sales cycle is long and their competition is low. The keyword they provided have very low search volume. Obviously, I am doing extensive keyword research. They want more traffic and visibility to their website, which provides detailed information about the technology. They want to be known in their specialized industry as a leader. I will be performing PPC initially and then on-page/off-page SEO. This type of account is new to me and I wanted to see if anyone had any good advice as to how to effective set-up a campaign to help them reach their goals. My first thought was to include a campaign in the content network. Any other recommendation?
So basically even though you are an Adwords "Qualified Individual" you want us to do your job for you while you get paid for it, does that sound about right? Tell you what, I'll take the client off your hands and do the job for them and also take the renumeration.
I'm sorry, I thought the forum was for gaining insight, help and ideas. A place to go to share experiences and sucessful strategies. Perhaps I have logged on to the wrong place.
Maybe Now, I think the answer is more with your clients. If their product is really revolutionary, they should be able to help you come up with ads that their peers can't help but click. What this means is that your clients should tell you the problem their product solves. Then you simply state in the ad. So assuming the usual "process" takes 10 days, you can have an ad that says "Dry Fibre in 24 Hours". Of course, this is just a rough example. The bottom line, find out what the benefit is and make it known as clearly and concisely as possible.