How to increase the Goal conversion rate ?

SEO is not confinded to Google ranking only but the actual idea is to increase the conversion rate.
For different websites we assign different Goals.
[Like for social networking site we need set the thankyou page after registration as Goal, in shopping cart we can asign product search page or add to cart page as Goal.]

Now how to drive visitors to my goal page to increase the conversion rate?

1. Make a simple user friendly design and navigation but make sure that the visitor can always see that navigation easily that leads to you goal page
Ex: for sign up navigation (if it is goal) colour the button differently from others so that it can be seen easily and can catch attention.

2.Use catchy headlines and banners like free trial subcription for 30days on each registration. Or buy one get one free for registered user etc.

3. Attractive Landing page.

a) Design the landing page where lies the path to your Goal page as a attractive and professional one so as to make the visitor to stay for a while.
b) If the visitor is tending to leave the landing page then try to use some call on action script so that a pop up blinks up and let the user know what you have for him/her in the landing page.


If anyone have any more suggestion please go ahead.
Thanks in advance for posting.

 

Call To action on any page is of the utmost importance in my opinion. It enhances the number of click thus inflating the number of goal conversions.

 

Thanks for giving The Information

 

Thanks for sharing this information. Catchy headlines and attractive design is really very necessary point to bring visitors. The landing page speed is also necessary to increase the conversion rate.

 

Thanks for your advice. Speed is also a way to make user stick to your webpage. If you think there are any other ways too then please feel free to share it.

 

Call to action and Visual aids , i feel is most important.

 

Apart from design, using proper keyword for optimization can also contributes a lot for increasing conversion.

While suggesting keyword we usually see the search volume. Because more the search volume will be the more chances are there for the visitors to get into it. As these visitors are the niche one so better is the chance of conversion.

One thing i would like to say is that apart from search volume we should pay more attention towards the average CPC value for all combination of relevant keyword. More the average CPC, more the chances of conversion.