We know that, Bounce Rate is being defined as the percentage of visits to your websites that consist of a single pageview. Now according to this definition if we analyse the bounce rate of any search engine say Google, then we will find that 1) a user types a query in search box of Google 2) a set of top 10 websites relevant to that query zoom out 3) viewer clicks to any one of those websites and moves out of Google. So basically for all the time the process is same i.e Google always encounters a single page view if we forget about all it's subdomain. Thus Google's bounce rate is almost 100%. Is It So ?
I think the same argument can be used to say that the bounce rate is near 0% since the page displayed in step 2 isn't the page displayed in step 1.
Bounce is Exiting a Site without a Second Page View other than the landing Page! In Google, We land on the Search Page, Enter a Keyword, Move to another page, and hence we are not bouncing!! Google's Bounce Rate will be Lesser than 3-5%! Thanks! ~Exp~
@extremephp and brian65 Thanks for your reply but i would like to point out another aspect of your so called [page displayed in step 2 by brian65/ Move to another page by extreamphp] Google SERP page. 1)Every SERP page is an user generated url just like the search page of various website. 2)Billions of such pages are generated on daily basis as per user supplied query 3)Now just think that you have a directory website with a search box showing it's search result in search.php page 4) With every search the url changes from yourdomain/search.php to yourdomain/search.php?keyword Q) Have you ever seen that your yourdomain/search.php?keyword is enlisted in Google or even your XML site map A) the answer is no. So how can you say that the user generated SERP pages are another page of Google. Basically it is the same page just executing the search result based on it's algorithm and is very similar to your own search.php page of other sites.
if you search, your not bouncing a big number of bounces is probably from people who have it set as homepage, like me.
Entering some details on a page and then clicking on it tentamounts to doing some activity on a page. How can 'some action' be classified as 'no action' even though the visitor might be on a page for very short time? I guess... doing some activity negates the short time span and effectively removes it from the 'bouncing' criteria! Regards, RightMan
I think searching is not bouncing or search engine is an inclusion. According wikipedia: Bounce Rate = Total Number of Visits Viewing Only One Page / Total Number of Visits A visitor can bounce by: * Clicking on a link to a page on a different web site * Closing an open window or tab * Typing a new URL * Clicking the "Back" button to leave the site * Session Timeout While bounce rate is a useful tool for e-commerce sites, it is of more questionable value for sites such as news and information, where many visitors go to scan headlines and conduct research, and can find what they want immediately on the entry page. Indeed, for any kind of informational site, sophisticated users are likely to bookmark a page within the site, which then becomes their personal entry page, check it (e.g., for sports scores, the price of pork bellies, etc.), then bounce right off.
I hope you are correct and as per your idea i think as we are clicking the search button this means we are actually not bouncing as we are preforming some act. But if Google is set as you home page, then when you open your browser Google.com will appear as default and if you type another url then you are bouncing from google, So setting a web page as home page for browser can increase the chance of having considerable bounce rate.