McDonald is popular brand, so he is using it for his market. Or He may brought this poster from somewhere else to cover.
Haha, ripping off the McDonalds name to increase his sale. That's what we call real life grey-hat. Lawl.
A place like that in the picture would even know what McDonald's is? I doubt that. Forget about increasing sales. Had it been a local name, it would have been a hit