I've been driving traffic to the following landing page and am not getting any conversions: www.fightbackdebtrelief.com I'm trying to generate my own leads and have been using adwords for the majority of my traffic but it simply is not giving me any results. I've had over 100 unique visits to my page with nothing. I took that same page and changed the emblem and bought a different url in efforts to try a mass email campaign. I did not want to mix the traffic so i could see what was working. the mass email campaign, although i'd consider a complete failure, generated 3 leads off of my landing page thus far and we are only half way done with it. Why am i calling it a failure? The traffic is garbage and not targeted, even though i was told it would be. Also none of the traffic they are claiming is being sent to my page, i'm seeing on my analytics site. I'm getting hits from Nigeria and the UK when i'm only targeting 15 states within the U.S. With that being said, the landing page still get several submits. So my question is this. If the mass email, crap traffic, is able to generate some leads, why isnt the targeted ppc traffic delivering anything? Is it a landing page issue, or a keywords/ads issue with adwords? Any help would be appreciated.
You know, looking at your landing page I'm wondering if it isn't the page design itself. That big block of red is scary and confrontational whereas I would have thought in your line you would rather it was soothing and reassuring, no? Psychology of colors You could try setting up different landing pages and sending your adwords traffic to the different pages to see how that goes.
thanks for the comment. i need more reviews like to see what people think when they land on the page. to be honest, i paid a graphic design guy to develop that page and didnt give him specific criteria as far as color scheme as concerned. i'm assuming he used red because its "bright" and "attention getting." I can see if i can change the color scheme on the pages but i'm not very web design savy so i'm not sure if its something i can do on my own.
You could always get in touch with one of the guys selling their services here. Be careful not to spam anyone via PM. Digitalpoint comes down hard on it. Having said that, I'm sure some of the designers will be happy of the work so it shouldn't be a problem. Remember you want the design coded to match what already exists. Worth a read: Landing page best practice.
trust me, i'm not here to spam at all. i'm trying to save my business that i've invested over 40k into. its extremely frusterating when i cant seem to generate my own leads because that is the answer to my companies success. I've bought leads from vendors in the past and it was a complete trainwreck. they sold nothing but crap. i'll look into get some other designs done, but that obviously will cost money and my budget is extremely tight right now due to everything i've lost already. kind of stuck between a rock and a hard place if you catch my drift. thanks for the info, i'll check it out.
I didn't think for a moment you were spammer. What I meant was people try to abuse the PM system here by sending unsolicited PM's and you should be careful you aren't mistaken for one (new member, light green title). The moderators here don't have a lot of time to make the distinction. Trust me, I am one so I know. Before you go splashing out $$$'s on designs you really should check out some of the guys on here. Some of them do pretty decent quality stuff.
starting a website means that there are designers , php linkers , advertisers , and much more expense employees .... try going with minimum wage because it already at first won't make enough money to cover all the expenses
newera, i'm sorry but i'm not following what you mean? i've been in business for over a year, the landing pages are already developed/launched and now its a matter of getting good traffic to those pages and getting things dialed in so that i start generating leads. this whole situation was started out of necessity not by choice. If i hadnt gotten burned by so many lead providers in the past i would have never thought to generate my own. I have 3 different pages up running 3 different campaigns. one 1 i have an adwords ppc campaign, on another an email blast campaign, and on the last a backlink SEO campaign. nothing seems to be working.
That red overwhelms, and buries the sign up box. As a quick fix, remove the red, just highlight the border space round your signup box ... the eye is drawn everywhere around the page except your box.
Here is the opion of a web designer and Internet marketer (me): - As a web designer, I will make some changes on your site. I would change the backgroung color, the header and the opt-in. I would also add a side bar containing links to some useful information about debt relieeve. I have seen that you have a link to your blog on the footer, but most people will not even see it. - As an internet marketer: You need to compel people to fill up the form and this is not done just by placing a big opt in just in front of their nose. You need some kind of content that makes them want to fill up the form. Tell a story, give tips...whatever. But you definetely need some content to make people willing to fill out the form.
ok i changed the code per your suggestions, let me know what you guys think. is anyone else noticing an issue with the character spacing? i guess there were some weird symbols on there when mcfox checked out the site. i'm wondering if anyone else noticed this? sincerely, thank you all for your suggestions.
i actually have 1 version of this page with absolutely no links on it. i added those links at the bottom to make the site more "google friendly." from my understanding they like quality content on their sites and not just landing pages. Helps with landing page scores, SEO, etc.. but i agree with you, i need to get those links in a more visible location instead of hidden at the bottom. doing this and changing the colors i'm not sure if i'm capable of because my code/design knowledge is very very beginner. I'm trying to avoid paying someone to do the work if possible because i already paid the graphic design guy for the pages and Ok'd them. so any minor changes i'm trying to do myself.
Hi Mike, looking at your site from a prospective customer approach rather than a design perspective I quite like it the way it is. The purpose of the page is obviously for people to sign up (lead capture) and that is really clear and I like the way you have bullet points underneath the form so that if your "looker" wants to know what the point is in signing the form they have some information there - you also have a few testimonials which is also a good idea (social proof) and so from that perspective I liked it. I wouldn't want the other links too prominent because I think that would detract from the fact that it is a lead capture page. I am not sure what process you have for your marketing efforts but what I would do is send some of your traffic to a blog page, or similar that has useful content on it - presell the idea of the sign up so that when your prospects reach this page with this HUGE can't miss form they are already predisposed to sign it. I also think that finding ways of getting really targeted traffic (you mentioned 15 states as your focus) will be better for you overall - have you considered free article directories and press releases as a way to showcase a bit more about your specific expertise. I would have signed your page but being in NZ I am guessing I am not your target market Good luck with your efforts Lisa
lisa, thanks for your comments. it seems there is a fine line between providing too much info and not enough info. in one hand, the page is meant to be a lead generation page and that is its main focuss. on the other, i dont want people to be turned off because they go to the page and see that its trying to capture their info, yet provides nothing else. I've been running it as is without any results so i'm going to make the suggested changes and see what happens. if it doesnt improve things i can always change it back. thanks again
Hi Mike! I really like the red on the home page. It signals urgency, which certainly fits with your niche. It's not like people have time to dilly-dally when it comes to racking up debt! Now, onto the other stuff... I would add some more informative content to your home page. Right now, you've got the checklists, which is good (since visitors love to skim!) However, I would also add some facts in a brief introduction article. How many Americans go into debt? What are some of the long-term consequences of racking up too much debt? How many of them need services like yours? What do you do that's different from credit counseling or filing for bankruptcy. It's probably something you could write in 400-500 words... just something to keep them on the page and inspire them to look at more stuff on your site. Your niche is a VERY competitive one, so you're really going to have to work hard to make it stand out. If I'm a visitor to your site, tell me why I should use your services, when there are millions of other choices out there. Personally, I would put the testimonials all the way at the bottom. Maybe it's just me, but testimonials do not impress me. I don't know the people giving them - for all I know, they're your friends helping you out! Plus, the color and font of the testimonials blend into everything below them. I really had to look and see that it wasn't just a page of testimonials. Also, the font of the testimonials and everything below it could be a bit larger. It was a little straining to look at. On your blog page, I'm really concerned about the content. Everything on it is duplicate content, which is going to kill your search engine ranking. If you're going to do a blog, don't just post articles that came from other sites (even if they're news sites) - write your own stuff. Posting other people's stuff gives the impression that you're not an expert - and that's not an impression you want to give. You can use those articles as a basis for your research, but publish unique content. Once you make some changes, give it time. Internet marketing can be a slow process. 100 unique visitors is only the beginning.
I think those minor changes you have made might just make the difference. Before you go rushing into anything else it might be an idea to test how this performs.
thanks mcfox. i'll run some tests on it now, and if i get nothing then i'll look into a side menu bar and perhaps incorporating some live chat. now the issue is driving good traffic to that page. adwords is just a crapshoot right now. before i was getting alot of clicks and a high click-thru rate but it was from 18-24 year old kids. a little young for my demographic so i put that site on my excluded list on my content network. since then, traffic has completely tanked and i'm not getting clicks at all. back to the drawing board btw, thanks to you all for your comments and suggestions. i was not expecting this type of response!
keep it simple for a squeeze page.. all you want to do is to capture the contact information.. so keep it uncluttered.. also.. this may just be me: - "debt relief" is good.. why "fight back".. a little semantics issue here - the look of the dad and infant just seem funny.. funny in a bad way... mom/daughter looks nice and friendly..