I quite like this name, I think its pretty brandable The logo looks great, its hard to put a monetary value on these brandable names though Good luck
in my opinion only , i think the name is brandable, good market for it ( the market in Exercise machines that it ) . if you think about it , like bowflex , you have oxbro , the OX bro version you know , search engine hits will be on the way its commercialesed , so just hold on to it , and try to sell it to some GYM machine company , and if you need help with that PM me