New Google Adwords Tool!!!!

Hey Guys,

So Google now has Broad Match Modifiers (BMM)! So, if you add a "+" in front of any keyword, that word or a word closely relative to becomes a required element in the user search string. Here's the article:

http://www.rimmkaufman.com/rkgblog/2010/07/14/broad-match-modifiers-are-here/

 

I wouldn't touch that or broad match with a 10 foot pole ever.

It's too unfocused and will end up with un-targeted traffic.

Great for adwords, horrible for performance marketers.

 

excellent post

 

Sounds good. Working on it.

 

This was posted last week- http://forums.digitalpoint.com/showthread.php?t=1874963

 

Thanks not allowed here but its very good really
Thanks

 

You are right that the traffic is not that targeted but..
using broad match can be great when you are testing a new campaign
and you are looking to get more traffic with more keywords
after the campaign is running for a while you can browse the search queries
and add more relevent keywords and negative keywords.

 

well, i guess, that's better for testing purposes, not for a target campaign, because it can have some unexpected results in your goals, maybe for an introductory campaign, or to research marketing behaviour