Hi, I want to get your suggestions about Alexa. Is Alexa Traffic rank is good for online marketing? Early response would be appreciated.
If your site is ranked in Alex in the top 100,000 then you may find some small marketing benefit to advertising this on your own website, as it may attract more paid advertising to your site. However in reality Alex serves little useful purpose and is mainly a marketing gimmick
"I have long been aware of Alexa have myself positioned quite well on the engine. However in the last months I have noticed reviews showing up for my business site. The first two impressed but who were these reviews from? Perhaps a customer who cloaked their name to keep their privacy. Recently last week while reviewing my stats I noticed a very negative review posted about a month ago. Again from a person I have never heard of. I brought this to the attention of my partner who is a research queen? she was able to find a review on our competitor's site on the same date. The ironic thing about the post on our competitor's site is that it is exactly the opposite and related to the review for our site. Amazing! I will clear the air here in saying that I have had not one dissatisfied customer in my 5 years of business so that rules out the negative review being from a client. The negative review is not what bothers me because it is an uneducated review. It is Alexa's poor review system that fails at making reviews creditable. Alexa Reviews need to be Reviewed! To see how this system works, I did the honorable thing by trying to submit my own review to webmasterworld.com's listing. It was easy and don't worry it was positive. What is scary is I could have said anything and used any e-mail address I wanted as long as I was there to confirm the review. Meaning anyone with a Hotmail or Yahoo e-mail address can submit a review. What is the point of Alexa review when it is not actually backed up from a creditable or qualified source? What would stop me from doing the unethical and posting negative reviews against my competitors? I am a strong believer in Karma so I don?t go there, but others do so it seems. I contacted Alexa regarding my concerns and I got a reply stating that all reviews are reviewed and approved before posting them. Even after showing them my example of the 2 similar posts that would without reason clearly show it was my competitor reviewing against me. I communicated clearly that I don?t want either of the reviews good or bad if I don?t know they are from a creditable source. How can the quality of reviews be improved? I don?t want them if the reviewer did not go through more qualifications to post the review. Further, I think Alexa is going to model them selves after Google they want quality results correct? What is the point of reviews anyway?" check more at: webmasterworld.com
You can use Alexa rank for exposure, especially if you get to the top 100 regional lists. People will blog about you and link back to you. Your site will also be visible to internet researchers and advertisers. I wouldn't brag too much about it though.
If its is less than its good to ur site, if it is high it means its not good to ur site. For example:- its come down when visitors come on your site.
Alexa is only good for getting an idea of how your site does compared to competitors. But alot of things can skew alexa rankings. So do not pay much attention to them.
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Hi, In my own experiences, Alexa ranking would be a reference for your traffic purpose. It might have no direct relations with online marketing or promotion, IMO. If you want a better Alexa ranking, you need to increase traffics to your sites via SEO, PPC or social media. Have a nice day,
Alexa traffic rank is not relevant to the google rank. Alexa rank is depend upon the traffic on your site and low bounce rate. But google rank is depend upon link and your site content quality.
many affiliate manager refer to Alexa rank as an indicator of site popularity and won't accept you into affiliate program if your site rank is below certain threshold. Thus yes, it is important.
You might want to read this thread. It's a big discussion thread about my blog reaching Alexa 100k in 47 Days
If you have low Alexa ranking, then the Alexa traffic rank banner is a free advertisement for them. adding their banner to your site is a small price to pay for the increase in traffic rank.They offer different type of banner in different size, so it should be easy to one that fits your page.