why is my campaign limited by budget ?

Discussion in 'Google AdWords' started by mt33, Jul 18, 2010.

  1. #1
    hello

    i set a campaign yesterday with budget $20 but it stopped after with 15 click. i was checking my campaign that it has written limited by budget.
    after that i deposit $10 anymore to my adwords account . it is totally $ 21.18 but unfortunately it gives the same error again.
    what should i do ?

    please guide me thanks
     
    Last edited: Jul 18, 2010
    mt33, Jul 18, 2010 IP
  2. EwanBishop

    EwanBishop Peon

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    #2
    Have your daily budget set high. This is what Perry Marshall recommends. But you won't go over budget if you set each keyword with its own manual limit per click, and it's a tight micro niche (with long tail keywords) that gets a smaller number of searches. I only have these + phrase and exact match only, as they are higher converting.

    Google sees small daily budgets and assumes you can't pay. I have mine set to $100 a day and my ads show all day. But my ads are for a very tight niche, with a small number of searches. So I never have to pay that much.

    Hope that makes sense.
     
    EwanBishop, Jul 18, 2010 IP
  3. mt33

    mt33 Well-Known Member

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    #3

    my budget is $ 21.18 right now , I'm going to increase this budget with $5 anymore that it will be totally $ 26.18 ?

    how about is it ?
     
    Last edited: Jul 18, 2010
    mt33, Jul 18, 2010 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    All "limited by budget" means is to tell you that, given your current budget, you are not showing your ads 100% of the time. So, given your CTR, if you get 100 clicks in a day costing $100 and your budget is $25, your ads are triggered only 25% of the time. You don't have to increase your budget to what Adwords recommends if you don't want to spend it (although if you are profitable, why not?).

    You can run an Impression Share report to see the percentage your ads are showing. It will also show if your are losing share because of budget or because of ad rank.

    Also, increasing the budget will not get rid of the message right away. The system needs new data to recalculate and that may take a few days if your keywords are not searched for that often. It's not a critical message anyway so you can ignore it.
     
    Lucid Web Marketing, Jul 18, 2010 IP