What is the best way to display a URL?

Discussion in 'General Marketing' started by Jake Howard, Jul 9, 2010.

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  1. #1
    Hi all

    I am about to launch a new site, and for consistency purposes, I am trying to determine the best way to display my domain in the title and in articles.

    The url is www.racingjobs.com.au

    Should I be displaying it as RacingJobs.com.au or Racingjobs.com.au

    Does it make a difference which way I use, as far as marketing, branding and SEO is concerned?

    Cheers

    Jake
     
    Jake Howard, Jul 9, 2010 IP
  2. VideoWhisper.com

    VideoWhisper.com Well-Known Member

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    #2
    In your page title you should have "Racing Jobs", to optimize page content for people searching for "racing jobs".

    In external articles and marketing you should use RacingJobs.com.au so people can read easily and also find your site.
     
    VideoWhisper.com, Jul 9, 2010 IP
  3. victoryreds

    victoryreds Peon

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    #3
    don't put the url on the title. instead put the main keyword. it's better for seo.
     
    victoryreds, Jul 9, 2010 IP
    KC TAN likes this.
  4. kposs

    kposs Member

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    #4
    When using your domain where someone is reading it, I'd use RacingJobs.com.au since it's easier to read. If you're talking about the format in links to your site, the case does not matter.
     
    kposs, Jul 10, 2010 IP
  5. jeffereeno

    jeffereeno Peon

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    #5
    Agreed, I would use RacingJobs.com.au. It is descriptive and give the URL at the same time. Branding wise it is always good to be consistent so make sure once you pick a standard you stick to it. In terms of SEO, you need to split things out if you use it in a Heading (but of course you wouldnt use the URL in the heading anyway so that should be fine).
     
    jeffereeno, Jul 10, 2010 IP
  6. MEMORIES89

    MEMORIES89 Peon

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    #6
    only put RACING JOBS
     
    MEMORIES89, Jul 10, 2010 IP
  7. petr_ind

    petr_ind Notable Member

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    #7
    use RacingJobs.com.au
    But your url is won't be misunderstanding like artsnow (can be read art snow, or arts now)
    the bot will not get problem about it.
     
    petr_ind, Jul 10, 2010 IP
  8. KC TAN

    KC TAN Well-Known Member

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    #8
    Follow this advice. It is gold.
     
    KC TAN, Jul 10, 2010 IP
  9. cmorley

    cmorley Peon

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    #9
    Use your keyword not your domain name.
     
    cmorley, Jul 10, 2010 IP
  10. Alexandros1

    Alexandros1 Peon

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    #10
    This is the easiest way I've found to use my own domain name as an OpenID. There are other ways to do it but they've always given me far more trouble than they should. This service from MyOpenID is also an easy way to offer and administer OpenID accounts to other users of a particular website.
     
    Alexandros1, Jul 10, 2010 IP
  11. dvi

    dvi Peon

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    #11
    Right, keyword in the title. About domain name, for me RacingJobs.com.au easier to read.
     
    dvi, Jul 10, 2010 IP
  12. webmasterforums

    webmasterforums Peon

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    #12
    I think you should not put url in title that will not help you in SEO.

    But if you want to put the url then i think RacingJobs.com.au is better regarding your brand recognition.
     
    webmasterforums, Jul 10, 2010 IP
  13. Jake Howard

    Jake Howard Well-Known Member

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    #13
    Thanks Guys, I am thinking of doing the following:

    Meta Title: RacingJobs.com.au - Racing Jobs

    Graphical Page Header: RacingJobs.com.au

    Article Use: RacingJobs.com.au
     
    Jake Howard, Jul 10, 2010 IP