I haven't seen any threads (perhaps I haven't looked hard enough) That mention what a largish contribution on PRWEB does, so I thought I'd start one. I just released my press release today: http://www.prweb.com/releases/2006/9/prweb438395.htm with a contribution of $250 to get 11th place. It will take a while to see what sort of results the release gets, but I'll update them here. Obviously the most important factor is the quality/how newsworthy the release is, but nonetheless let's see what this baby can do! I'd also like to thank DP members and especially Jenn for giving some great advice about press releases. Anybody who has experiences with higher placed press releases, I'd love to hear your own experiences. You can also listen to the podcast interview I gave (I don't think I sound as geeky as I do on the podcast in real life), and perhaps give some tips on future interviews? I'm not that good at them, get too nervous. Obviously nothing really to report yet, but I'll give the standard PRWEB numbers: 16,218/81/0/2/4 reads/pickup/print/forward/pdf
It'll be interesting to hear what kind of results you get from PRWEB as i plan to use them quite soon for my website. Hope it goes well for you.
I'm definitely interested to find out what happens. The most I've contributed is $10-$20 per release. [subscribing to this thread]
Thank you for the mention. Just some general feedback - most of my clients who have gotten coverage in the larger online outlets have contributed somewhere between $180-300. But you can still get great coverage without that, especially if you're interested in spending some time instead with manual distribution. Most of my larger print coverage, radio interview setups, etc. have come from manual campaigns. But in general, yes, placing higher means more people are likely to see your release, which in turn has an effect on pickups. Jenn
after little over 24hrs this is how my $41 prweb released did. Quality score of 5. Reads 16,086 Estimated Pickup 207 Prints 1 Forwards 0 PDF Downloads 0
Can you really compare articles? I mean this must be dependent on the quality and the commersial appeal of the article.
It's a great site, I think. It's provided me with almost 1000 referral hits for only $5, it was a great investment for me.
I think you've missed the point of the thread. Your benefit of paying $250 for a PRWEb release is the anchor text (which you did not take advantage of). Also, you'll usually get more forwards and reads over the long run because of it too. For this release, I think you've squandered much of that $250 (no anchor text, poorly formatted press release); but I think its a good start. Reminds me; I should blog about proper press release styles one day. What works and what doesn't.
Anyone have any suggestions as to what is the optimal level of money to pay for a PRweb in terms of price/performance?
"Optimal" is not using PRweb at all and distributing it for free to places like Associated Press. But with PRweb themselves, no there's really no magic number. Independent of subject matter and even newsworthiness, I've noticed in client releases that upgrades in the top 10 spots get in a certain visit range, as do those who get in the 10-30 spot range, as do those who pay the minimum to get live links. It's surprising a little bit but not really... the better the placement, the more people click to read it. Whether they like it enough to blog about it or cover it in a media outlet is a different story, and that's what's dependant on how newsworthy your story actually is. Worry less about how much to spend, and more on having a really newsworthy angle, and a well-written release. Jenn
Ok, been a little bit more than 24 hours, here are the stats: 62,990/541/0/3/13 reads/pickups/forwards/prints/download I had 1 direct sale from the press release for $24. No calls, no emails Possible I squandered the cash; however, I wasn't looking for anchor text really. I feel like a site like mine is more of a word of mouth thing than search engine. Nonetheless I should obviously still use the anchor text, just forgot to do that. Oh well, I'm a lover, not a press releaser. But on the positive note this is a good learning experience for myself, as a result of this purchase we now have this lovely thread, and I did manage a $24 sale. I think Shoemoney mentioned on a thread that he liked using the $80 contribution level for his prweb releases, and I think he may be right on this one. Another note, I seem to be getting a steady amount of traffic from the press release still, even though it's no longer on the front page? Doesn't seem to make sense to me, anybody know why? Also, I was thinking about using prnewswire.com for my next press release, does anybody have experiences with them? I'll continue to update if I get emails/blog mentions.
Hi FWIW, I've found PRWeb's numbers to be meaningless. I've used PRWeb for around four years, for myself and clients, and I'll keep on with them, because they get results, but over time. The primary benefit is the press release itself. If you put it on your (or the client's) site, it pays for itself over the years by building up a history. Journalists (or customers) read the releases and get a good idea of the company. I wouldn't worry about results short-term. Press releases keep on giving. I'd look to see results from a campaign over three months... Cheers Angela
Ok I am a newbie in this PR stuff so there are other PR sites as well who do this for free like(I think) pr.com and prleap.com so are they equally effective enough or is PRWEB industry leader and hence you have to choose them for best exposure ? Regards
PRweb is far from what I'd call an "industry leader" in distribution. They're up there, but don't come close to direct distribution on major newswires (AP, Reuters, etc). They are, however, a very popular option, and often cost effective for the reach they give. Many of the free sites offer upgraded services that can get your releases into comparable outlets, but PRweb does have a decent reach if you pay enough for upgrades and placement. If you're simply looking to get into Google news - www.pr.com will do it for free. If you want live links and inclusion in other services, you'll need to upgrade in most places. If you want the best chance of exposure, supplement distribution site listings like PRweb with at least a few manual submissions to niche sites or publications by finding their appropriate staff or editors, and either emailing or faxing it to them directly. Jenn