I am showing that since Yahoo has revamped their ads I am getting more revenue...anyone else? I know my ad targetting "seems" to be working better.
Yesterday I had the best CTR I have had in 6 months. I'm hoping that this was due to the changes and the CTR will stay up there!
I'll have to check tomorrow for today's stats, but probably RPC is trumbling.. I've received slightly high CTR for yesterday, but somehow impression dropped 70%.. Not sure what's going on..
here is an experpt from the blog: Some publishers to see changes in their ads We’ve been doing some tinkering under the bonnet recently, so some of you may notice a few changes in your ads. The changes you’re likely to see include the removal of ellipses (…) and truncated words, the inclusion of 40-character titles on certain ad units, and a change in the number of ads displayed on certain ad layouts. These enhancements have to do with our efforts to upgrade our contextual advertising product, and in the coming weeks will take effect across the entire network. They come in response to your feedback and should, in the long run, help enhance your account performance. We’ll share more details with you as they become available. The section in bold is the most important part of of the entire post. if you have seen a delcine in revenue in the past two days with a lower CTR that is the reason. When ads don't render properly you lose money due to lower CTR. A square should produce two different ads now it seems to product a single 'large' add. This is very bad for publishers. I saw my CTR fall 30% as a result of this. The only option now is to change the overall ad layout. bummers.
I have noticed less ads per block, for example three on a leaderboard instead of the usual 4, but they are better placed for me. Also, I noticed that although my ad targetting is working better, all sub pages of a single index page seem to get the same ads, whether they are related to the subpages or not. Maybe I am being to picky with my subpages.
My RPC increased by a lot, I'm making about 6 or 7 times more since they revamped it with close to the same amount of clicks and traffic.
I'm experiencing the same. My CTR has gone WAY up and my amount of clicks has almost 5x. With that, I've seen about a 2x in my income amount because the CPC has dropped under $0.20. Oh well - atleast the income is up. - Compu
That should improve things. I was wondering when they were going to get rid of the stupid "..." A lot of ads were not clear at all because they cut the ad in half. Glad to see this change.
They have removed the description from my 468x60 banners. It took a long time to get them to look right with the 3 lines. Now it is 2 lines. They look like crap. I'm not a happy camper. And yes, the old 3-line versions are still intermittently popping up. Revenue is about the same.