I've been shopping to buy sites and people keep talking about switching to YPN and seeing their earnings double, or saying "if I could only get a YPN account I could really monetize this thing". A couple weeks ago I got accepted to YPN and I was excited. I put the ads on my highest trafficed pages as a test and they've done terrible. I was making 5 times as much with adsense. Is my experience typical? Is each better in certain cases? Thanks for your time.
Well recently, Adwords changed their Adsense system and added a feature called "smart pricing". This means that theoretically they collect the conversion ratio to the advertiser's data and adjust the price the pay. This I believe is a way of promoting their adsense more and determining your relevancy (your site). I also read that your account's history (which is flawed - it should be a site by site basis) determines how much the advertiser will pay resulting in how much you earn. http://adsense.blogspot.com/2005/10/facts-about-smart-pricing.html
Yea I did. I was just pointing out that adsense changes maybe the reason why people may have been doing better with YPN (not him).
I was one of the first to test out YPN over a year ago and I had horrible earnings with them. Maybe their network wasn't as complete as it is now or what AdSense is capable of but I was getting some very irrelevant ads and low earnings. Needless to say, I quickly switched back to AdSense. Maybe I'll give them another try later, but for now I'm sticking with what pays me the most money.
I've seen the same grass. I've only switched two very different sites with about 1000 impressions / day but my YPN earnings are about 1/10th of what my adsense were. I guess I just need to keep testing, testing testing. Adsense clicks were typically < 10. YPN clicks typically < 1. I've not noticed but a nickles difference in cpc too (favoring YPN).
I've been advertising in both yahoo/overture and adwords for a while now ( 2 years, more or less). In almost all instances, the price of being in the top 3 in yahoo is much much more than being in the top 3 for adwords (even top 10, in most instances). Logically, therefore, I'd have thought that YPN publishers will earn more than adsense publishers. Any ideas on this illogical situation?
ypn has a minimum bid and weeds out junks sites. I bet they're banking on being respected / more relevant where as google oft returns made-for-adsense sites