What is diffrance between BLACK,WHITE & GRAY HAT SEO?

Discussion in 'Search Engine Optimization' started by isismedia, Jun 18, 2010.

  1. #1
    Hi Friend,

    i am doing seo from last 18 months but i am not aware of black, white, or gray seo.

    i had read in one site, there is three types of seo. and they are displayed these three.

    Request you to let me know about these three.

    Thank You in advance.....
     
    isismedia, Jun 18, 2010 IP
  2. jbearnolimits

    jbearnolimits Peon

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    #2
    The answer to that is in the seo hats link on my website. My website link is in the signature. By the way...how can you be doing SEO for 18 months and not know this?
     
    jbearnolimits, Jun 18, 2010 IP
  3. isismedia

    isismedia Peon

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    #3
    Thanks for your suggestions and reply
     
    isismedia, Jun 19, 2010 IP
  4. magda

    magda Notable Member

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    #4
    Black is what the search engines don't want you to do e.g cloaking, hidden text
    White is what they do want to do e.g clean code, descriptive and relevant titles and headers etc

    Grey is anything that falls inbetween e.g aggressively getting backlinks

    And as the previous poster says, if you didn't know this, what on earth sort of seo have you being doing for the last 18 months?
     
    magda, Jun 19, 2010 IP
  5. malcon

    malcon Well-Known Member

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    #5
    White Hat
    White hat SEO is more and more becoming almost nothing. To sum it up succinctly I would simply say that white SEO is the optimizing of a website for people first, almost pretending that search engines did not exist. With white hat SEO your primary goal is to make a good quality site, and then to let the rankings come naturally as a result of your quality.
    Gray Hat
    Gray hat SEO is changing in that some things that were once white, are now gray. Gray hat SEO includes things like publishing duplicate content. Multiple, otherwise white hat, sites that have the same content. Gray hat SEO also includes mild artificial linking schemes.

    So if you were doing gray hat SEO you would perhaps use a tool like the Digital Point Coop Ad Network. You would probably more aggressively include keywords within your site's content. You would certainly also do all the optimizations a white hat SEO would do, but you might take them a little further. For instance you might overly use image ALT tags to put in more keywords, even when it is unrelated to the specific image. With gray hat SEO you aren't afraid of link exchanges and may even do an off-topic link exchange (dark gray to be sure) if you think it'll raise your PageRank.

    Black Hat
    Black hat is doing everything that the search engines say you shouldn't. Black hat techniques includes cloaking, automated link spamming (forum/blog spamming) robots, anything hidden (including links or text), deceptive redirections, stealing copyrighted content and publishing it (ala scraper sites), multiple (thousands) of sites with duplicate content all interlinked with hidden links and cloaked.
     
    malcon, Jun 19, 2010 IP
  6. bestseoexpert

    bestseoexpert Peon

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    #6
    Very nice post of black hat, white hat and gray hat seo.
     
    bestseoexpert, Jun 19, 2010 IP
  7. Hemang Shah

    Hemang Shah Greenhorn

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    #7
    Thanks for your time and explanation.

    I have one small doubt. Do you mean that sites using Black Hat SEO are having chances that they may be blocked by search engine?

    Any danger with Gray SEO?

    Kindly clarify.
     
    Hemang Shah, Jun 19, 2010 IP