I have a product to market

Hello,

I have a new product (actually it's an old product but now I am mass producing it) that I am starting to market. I have a website (crude) and have it on ebay. I am not getting much traffic to the sites. The product sells easily one on one, but I am not a salesman, and don't have a lot to spend on advertising. I would appreciate some advice from anyone who has been in the same position.

Thank you,
Paul

 

I have never been in the position of trying to market a product. What I do is market myself. You see I am a content provider/SEO services. I will write keyword rich articles and optimize your page for the search engines. That is what I do.

Now can I look at your website and ebay ad? I might be able to give you some free advice on improving your traffic.

 

The website is clip-a-can.com , there is a link to ebay on it

 

do all the free things first like writing articles. and promoting the articles

write a blog and promote the blog

then find a few e-zines that are related to your niche and run a few ads usually cost between $50-100

 

I've tried articles and they work. I would also go with youtube videos.

 

Thanks,
my son is going to make a commercial for youtube. He is in the film industry. What do you mean by articles?

 

Articles. You write a 350 - 500 word article on your niche. Then link it to your blog and get noticed that way. If you promote your article correctly, you will get many targeted visitors.

 

I guess you would be better off doing a conventional marketing. Show, or give it to a few restaurants in your area or in a big city for free. Try and tie up with coke/any other beverage distributor in your city and the stuff. I don't think this requires a lot of investment. After all, you need to sell it to real people, This way the message reaches those who may not be reading an online article too.

 

Can you give me free advice on improving my traffic. My sites in my signature

 

Do you have a facebook account? Create one and then create a page for your product. Advertise the page to your targetted buyers and watch business boom. One fifth of the internet planet is on facebook and this site has much better targeting and social appeal than any other advertising medium. PM me for help.

 

Paul,
Another way to market your product is to reach out to others in your product's market and enter into a cross-promotional link exchange arrangement. You sponsor a link to their product on your site in exchange for them doing the same for you. Establishing these types of relationships not only generate additional traffic but can also lead to additional revenue streams.

 

I would also recommend a few press releases. That usually create a buzz and some backlinks too

 

Ebay is a good place to start.. do you sell the product directly from ebay or from your site?
I would recommend focussing on taking the orders on ebay first because you'll lose a lot of prospects
who won't even click to visit your site and will just stay on ebay.
If you sell it on your own site too, then articles, youtube, social networking sites, forums etc. are
good ways to promote your website.

Best of luck,
Stuart Stirling

 

What a cool product! you should write an article, create blog, make youtube video, social network sitese, be active on forum and etc. like what everyone said. It takes a bit of time and hard work but I think this product will go very well. Good luck!!

 

You should consider trying to find stores that would be willing to carry your product and sell it for you. The margin that you would be making per item would be significantly less but you could potentially be moving a lot more merchandise than by only selling online.

 

I would suggest starting with your website. I would buy a real domain (not a subdomain), and then hire a designer to completely redesign the site. If you have some money, run a PPC campaign with google adwords (if you're unfamiliar, hire somebody). Especially with your niche, a well planned PPC campaign combined with articles, and you can start seeing some serious sales.

 

I am thinking that I should send product out to people for trial that would add entries to a blog site and advertise through word of mouth as well. Is this a good forum to set up this type of trial run.

 

Well put some effort in it , what kind of product is it? ebooks?

 

The product is a beer/soda can handle. Take a look at the website clip-a-can.com and let me know it you or anyone else is interested in blogging your experience with the product.
You can PM me or just respond on the website

 

I sell it on ebay and our website. How do I get more trafffic to the ebay page?