Adwords Going Over Budget

Discussion in 'Google AdWords' started by natekapi, Sep 19, 2006.

  1. #1
    What's with Google letting my Adwords campaigns regularly go over their specified budget? For example, I have a campaign that I have at a $16 a day budget and I just noticed that yesterday I spent $19 something on Adwords. I mean, I'm not really complaining because it probably brought me a couple dozen extra visitor, but still. Over the course of a month or so this could build up to another $100 or so extra that I didn't want to spend on Adwords.

    I can only imagine if you had a very high daily budget and went way over by a few hundred or even a few thousand dollars.
     
    natekapi, Sep 19, 2006 IP
  2. DirtyDog

    DirtyDog Well-Known Member

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    #2
    They don't charge you for the amount that you go over your budget. Connsider them bonus clicks.
     
    DirtyDog, Sep 19, 2006 IP
  3. Micromag

    Micromag Well-Known Member

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    #3
    Your budget is set daily, but the calculation is at 30 days basis - it will never send you more than 30 x $16 = $480 on a 30 days period.
     
    Micromag, Sep 19, 2006 IP
  4. dshah

    dshah Well-Known Member

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    #4
    It can go upto 20% more of daily budget, but that will be accomodated in your montly budget (so you never pay more than your monthly budget)

    So rest assured :)
     
    dshah, Sep 19, 2006 IP
  5. westhaven

    westhaven Well-Known Member

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    #5
    yup they will never cross your budget and u get some bonus clicks sometime which will be adjusted at the end of every month.
     
    westhaven, Sep 19, 2006 IP
    SumitBahl likes this.
  6. ketan9

    ketan9 Active Member

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    #6
    So you mean that we get free clicks? I am noticing my campaigns going over budget as well, so I should not worry about it??
     
    ketan9, Sep 19, 2006 IP
  7. dshah

    dshah Well-Known Member

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    #7
    yepp, in short - don't worry
     
    dshah, Sep 19, 2006 IP
  8. Micromag

    Micromag Well-Known Member

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    #8
    Nowadays, this is a just a theoretical guarantee rule - in practical AdWords system never go over month budget limit (30 x dailly ).
     
    Micromag, Sep 19, 2006 IP