A lot of dumbasses in this thread. You morons don't even know what you are talking about. Seo is not guaranteed. Period. And if, IF, you are lucky enough to land high, the traffic is not all that great anyway. In addition to that, if you are selling something, it can be a bottom-of-the-barrel method. Too many window shoppers, and, too many looking for free stuff.
Looking at your site I'd say that there is plenty of room for some on site optimisation both in terms of SEO and user experience. For one I'd consider using search engine friendly URLs, for example the address http://www.apexamreview.com/ap-exam-basics is far better in terms of keywords than http://www.apexamreview.com/index.php?option=com_content&view=article&id=13&Itemid=8. This alone should give you a nice little boost up the rankings. I see that you are using adsense on your site but I didn't see a privacy policy on your site and Google require you to have an adsense compliant privacy policy... I am unsure if they penalise you for this but wouldn't risk it, I have also heard that Google places more trust in sites with a privacy policy. You can generate an adsense compliant policy at http://www.serprank.com/privacy-policy-generator. Also consider moving your call to action further up the homepage so it's above the fold, I'd consider redesigning the header so it has more impact and moving the ads further down the page. You should also draw more attention to the test exams with a good call to action, if you can get your users to test their knowledge then you'd have a better chance of converting those who don't score well. Perhaps a header that features a call to action to a free test and a call to action to sign up would work well. While on the topic of user experience I'd say ditch that exam selector, it only shows content for AP History, the other 19 options bring up a blank page! Also fix your typos, I had quick look at your test exam and instantly noticed this on question 6: 6) The Proclamation of 1763 required colonists to... a) Pay a tax of 1% to the Britih Government. Basically before you spend money on a PPC campaign you should look at how you can improve how your site converts its traffic.
You are the moron here Perry Rose.. SEO is not guaranteed? How then for more that a year now we have projects that come #1 with main optimized words. I don't know who do your SEOs but when WE do a SEO Optimization for our clients. We Guarantee that in 3-4 months MAX will be in the 1st page and MAYBE in TOP 5.
Ok, then, morfeas, what is your website, and, show the sites you, supposedly, ranked #1 under the most typed-in keywords. Sorry, calbeach, but there are a lot of good people hear, and they do not need to be mislead by a bunch of idiots who act like a talking parrot repeating things back on what they hear, and they don't even know what they are saying. They do it mostly for attention, to be heard, to be part of a thread. That, my son, is stupidity at its highest level.
to start with you have to clear your budget. If you have enough money - do both SEO and PPS. but if the budget is limited - concentrate on SEO)
There are a lot of things to by for your site: content, links, traffic and services. I have the feeling that you need to evaluate the potential of the site and the budget first Good luck
I prefer seo is the best strategy for build backlinks and rankings in leading search engine, more backlinks more keywords ranking try www dot ebusinesssubmit dot com for build backlinks more
I think SEO and PPC is needed to be together. You can do PPC when you can afford it. And you do SEO as usual.
It also depends on the product, what the client wants, budget available. Some succeed with ppc. Some with seo.
search engine optimization is not a destination, it is a process. Just like if you stopped advertising on the bill board people would forget about you, or if you were at the back of a dead end mall, you're not going to see any traffic. SEO is as simple as that.
If you have a product to sell spend your money on PPC. Don't spend money on SEO in my opinion it is money not well spent. I wouldn't spend it on PPC either probably just develop your website and persevere.
it kind of depends on the type of site you have. not all sites should be marketed the same way I use direct advertising for my site which is a marketing recruiting system because I have a braod spectrum of keywords that I am trying to attract so its better for me to advertise in direct sites but if your selling shoes or a physical product use seo which can be very good for direct keywords like name brands etc. if your selling more of an idea or inofrmation then direct advertsing like e- zines and PPC are better
Thanks for the supportive advice JACKASS your advice has surpassed our weak simple minds to explode beyond reasonable doubt to your mind altering great advice. If your going to offer an insult back it up. "Rerry Pose"
Hey Killer2021. Quick question to mull over. What's the most sensible idea? . . . 1 - Spending a few dollars on PPC learning about traffic volumes and conversions. Making some tweaks, making it work. Learning which keywords work best for you and then using that information in an SEO campaign that targets your most effective keywords. 2 - Choosing a keyword that you have no idea of accurate traffic volumes and conversions and spending 6 months optimising for it with no guarantee of a decent rankings or conversions. Personally, I'd go with No. 1
Thanks alot, haven't had much comment on the site from an SEO perspective. I use joomla to run the site and it has an seo friendly url option but can't get it to work for some reason. I'll look into getting it to work. I use adsense but to tell you the truth, it sucks. I'll probably end up dumping it eventually. If I get banned from adsense, it won't matter. I make little to no money from it, people don't click ads. the CTR for that ad is like .05%, no joke lol. I've made about 1000x as much from subscriptions compared to the ads. In fact, I'm gonna get rid of it right now. The test exam idea is insanely good, I should of thought of this earlier! Thank you! I'm working on a diagnostic test as well and I could do the same for that! The exam selector is there because I was going to start similar projects as well. I'll comment it out in the code.