Here is what I mean? Lets say the keyword phrase is: nike shoes Should you create the keyword 3 times in same campaign the following way - nike shoes then "nike shoes" and then [nike shoes] I thought that just nike shoes would have been enough? What is the benefit of doing that(3x)? more exposure? I saw this in a campaign for a client that I am modifying their adwords account. Thanks in advance. Y
The benefit of running all three match types together is simply that you can increase the amount of data you can collect. It also gives you more control over each keyword. If you find that the exact match is getting no traffic, but the broad is getting tons... you need to do more keyword mining.
Thank you, that is interesting. So I looked into it further based on your response and this is what I see. [nike shoes] = 11,000 impressions with 450 clicks "nike shoes" = 11,000 impressions with 450 clicks nike shoes = 30,000 impressions with 380 clicks I just wonder about all the clicks... is it legit or is just google's way of making sure that your adwords campaigns gets drained?
Hi can anyone tell me if it is possible to create individual campaigns for same key words but one that is just keyword and the next that is bracket key words and one that is quoted key words? ie. Google Ad Campaign 1 - nike shoes Google Ad Campaign 2 - "nike shoes" Google Ad Campaign 3 - [nike shoes] If its possible then I will be able to truly track the sales from each of these techniques. Thanks for all your help guys Y
This is fine, and common practice. There is no need to make 3 campaigns, just make 3 ad groups. It might work better however to arrange your keywords in this fashion: Campaign 1 Shoes Adgroup 1 Nike Keywords : nike shoes, "nike shoes", [nike shoes] Adgroup 2 adidas Keywords : adidas shoes, "adidas shoes", [adidas shoes] campaign 2 sandals Adgroup 1 Nike Keywords : nike sandals, "nike sandals", [nike sandals] Adgroup 2 adidas Keywords : adidas sandals, "adidas sandals", [adidas sandals] Also remember to try to find misspellings and typos, as they can lead to some cheap conversions! Also try to bid on model numbers, product lines, etc....not sure what market you are in. ie nike sheos, nik shoes, etc
You could create campaigns based on the match type but there is no benefit of doing so. Even doing so at the ad group level I don't see a huge benefit to do that. If you have the conversion tracking code installed, there's no problem tracking online sales no matter the "technique" you use. Stay away from broad matches as much as possible. Google expands them in all sorts of ways which are not always desirable. Good to find out new keywords but not a long-term strategy. Phrase and exact matches convert better.
I forgot to mention that the reason I wanted to creat the seperate ad groups with the quotes and brackets and plain was so that I could direct each group to a seperate order form. This way I can really see which technique works best for me.
I do it by campaign and do in fact see the benefit in this approach. That benefit being that you can cap your spend...usually for the Broad Matched campaign.
Which is to say that the broad match keywords are not good performers. Therefore, limit or eliminate the use of broad matches. Not a bad strategy.
It will help you a lot if you are going in for exact search .You can use exact search in a better way with this one .
Disagree. I'm a strong proponent of using Broad Match to catch the queries you aren't currently bidding on or aware of so you can then add them to phrase or exact match campaigns. It's a solid catch-all strategy.
Broad match can be great, you just need a solid negative keyword list. In a perfect world you have a million exact match terms...but something like 70% of search queries are unique, meaning they have never been searched for before. The only way to pick up this traffic is to allow google to make substitutions (broad match)
In my experience those are just estimates from Google, not actual clicks. You get more clicks for the [exact] and "phrase" match because they *should* be more targeted to your audience, however if you pick irrelevant keywords you will not see as many clicks...
How would I got about getting a solid negative keyword list? I checked my Google Analytics and all the words that land on the site are pretty much relevant. That data is from my google adwords adspend. So those clicks are ACTUAL, no? I dont use irrelevant keywords. Thanks for your help people. Any elaboration would be greatly appreciated.
Oh... I misunderstood, I assumed those were Googles estimates of traffic, the nice round numbers lead me to believe that. What I like to do is start with a list of what I would consider "broad" keywords set on exact match in google, in your nike shoes example I might start with something like: [nike shoes] [running shoes] [tennis shoes] [boat shoes] etc... etc... Let these run for a week or two then check my stats and see what is converting well, in my experience, it will be a small percentage of the phrases I picked, once I know the exact match phrases that work I will take the "broad" keyword and go "deep" with it by coming up with every permutation I can think of, so if it was "tennis shoes" that hit I would set up a "deep" campaign that included terms like: [tennis shoe] [best tennis shoe] [tennis shoes] [nike tennis shoe] [reebok tennis shoe] [cheap tennis shoes] etc.. etc... but keep them all on exact match and track my results carefully, in the end I get a few [exact match] keywords that convert very well and are worth every penny I spend on them, this method eliminates 95% of wasted budget on campaigns... Hope this helps.
Yomick, if your running a PPC campaign using broad match then it's imperative that you have a solid negative keyword list as ppcboards has suggested. I've personally fallen foul of not implementing negatives and kicked myself when I found out how Google had broad matched my chosen keywords. There's no question that broad matching is good for traffic but negatives will help ensure the traffic is targetted to your offering. Feel free to PM me to find out how I generate a solid negative keyword list. Good Luck....