Links of off page SEO and content with good keyword density for on page SEO (including the same keywords in the title and description).
low competitive keywords would be better to get result on first page while searching and anchor texts links with title or focus keywords, keywords on heading tags also important too is better way on seo
First, prepare list of keywords which you are going to target and work on On page and off page optimization to get perfect result in all search engines.
of course you can use google keyword tool too for keyword selection depends upon it's popularity, queries etc.
first make relevant content page according to your keywords, keyword density is 2-3% is good. Use proper keywords on meta tag but don't spam, you can search articles regarding basic seo step that will be helpful to you
The first thing that you should do is to search for a keyword that is less competitive but mostly searched. You can place the keyword in the metas and the make a quality and original content. These are the few things that you should do to make your website in good position.
Hi Here are Some basic SEO Tips for your website Find good Keywords for your website Write unique title and meta description for each and every page on your website Use h1,h2,h3 tags property in page body Avoid HTML and CSS errors on every page Use your keywords in alt tags of Images bold your keywords 2 to 3 times in the page body Create good internal link stricture on your site. Use your keyword throughout the page These are some On page basic SEO tips for any new website. After this is done;you can go for off page SEO work like link building and internet marketing Thanks
if you are unable to get keyword analysis tools then you can use this one adwords.google.com/select/KeywordToolExternal?defaultView=2 which helps you better for keywords selections