What does the Google TOS say with regards to targeting specific keywords? For example, I have a site that is Spanish content, so obviously its already lower paying, no big deal. I accept that. Its a long term investment/plan But I get 35 clicks a day, for a whooping $1.00 due to the cheap keywords. Can I tailor the ads to a higher paying keyword? People are only going to click ads for products that they are interested in.....so why would google care which ones I wanted to show? (I know they do....just wondering)
You can never tailor-made the ads that will appear...but you can adjust your content and write about high paying keywords in order for google to also show high paying keywords...the problem though with high paying keywords is that they are highly competitive, therefore you will also need to work hard to get traffic for them