Google shows clickable link in description of Search Results !!!

I am amazed seeing click able description part in Google search result!!

You can see here:
http://www.google.com/search?num=10...ce+website+development+company&start=100&sa=N

See Second Result (2nd one)
I have not seen this before..
you people aware about this? Why google is showing such result for particuler site?

 

Interesting result indeed - I have never seen that before in Google. Must be something new prehaps.

 

I didn't get any link in description in above link... IF you are able to see it then it may be "SIDEWIKKI" and you can disable or enable it from webmaster tool.

 

No it is not sidewiki. Google has provide clickable link in their description. See 2nd website and look at its description.

 

I see it, the first time I've seen anything like it in Google. Oh no, not another major Google upgrade!!!

 

you right.. there is really a link in description...I have seen it first time...Google may be doing some changing in its search result..
the original site link is http://www.creativewebsols.com/ and description link is http://www.creativewebsols.com/#testimonials

 

I cannot see it for this example, but I had it with my own site.
I don't know if it's the same as this, but when I searched for something specific and
my FAQ page came into the results, then I could click a link into the description to jump to a specific question on the FAQ page.

For example: I searched for 'mysitename How can I update my profile'.
Then I had a link in the description like this: Jump to How can I update my profile (linked to mysite.com/faq.php#update_profile)

 

You give your website and keyword where it shows smiler results.
I just wanted to is it something new by google or it was there time ago also?

 

No, it were not similar results. The link was actually IN the description of a result.

 

In examle.. There is only one link in hundred result. why is it so ??
have any one seen it again ???

 

I see it first time & I am really impressed.

 

Hi,

Google has implemented it for more than six months. And its "Jump To" links within search snippet.

In the above example when you click on "Testimonials for Web Design, SEO & Ecommerce‎:" it takes you directly to the most relevant information on the page.

Almost every web page that has an internal Table of Contents is getting this kind of links in snippets. You need to do two things to optimize your page for jump to snippets:

1. properly identify the different sections of longer articles, identify their headings with fragments.
2. create a table of contents, linking to these fragments with proper anchor text.

Following is required html code linking to them like this:

<a href="#heading">Heading</a>

 

Interesting result indeed - I have never seen that before in Google. Must be something new prehaps.

 

Thank You Dhvanesh..
This is something new I have learn todat and you have a point. I m getting now what you are talking.

But is there any benefit from SEO point of view?
Do you have other example so that I connect it with as you have describe than it will be more clear.
Thank you,

 

Ok...
Answer is here by Google:

http://googleblog.blogspot.com/2009/09/jump-to-information-you-want-right-from.html

 

I am also seeing first time and very impressed.