How to send 600 emails/hr the right way

Hello,

I have noticed that more and more people are asking how to do mass mailing... and some of the advice is about gmailing underground style (Blackhat.. LOL) Here we are going to talk about how to be can spam compliant and also what resources you need to pull this off.

Since we have had lots of people send us pms about this, we figured instead of just writing the same thing over and over again, we would just post it so there is a simple url if they pm us again.

First, you need to have a dedicated server or even a vpn (with a website that provides emails.) Cpanel is the server running thing that we use. On this particular service, you are allowed to send 600/hr for the web domain name period (we just found that out... LOL) If you want to send more, you need more websites that use Cpanel, I am unsure what the other ones' regulations are per email sending (perhaps someone can come up with what their server runs and their allotment) Again, this is just the cheap version for beginners. We do know of places that give great prices for web hosting, that will let mass mailing occur.

Second, you need an emailing program, such as Interspire Email Marketer (which is server based, so you need to upload it to your webdisk and it runs off there). Or if you are just starting out and you dont have a server that you can place it on, a cheap solution is Summisoft Email Campaign... Its like $40... Depending on where you get it... We got it at a store and thats what we paid, but online its cheaper. Both of these programs help you become can-spam compliant. Interspire has little hints and premade sections in their templates to be able to be compliant, and also include a spam keyword checker.

Third, you must amass emails to send to. There are several solutions to this.. You can buy them, look around for emails that were scraped and posted, scrape sites yourself, or you can trade with other willing participants. We have done all of the above... LOL... With varying degrees of success.

Fourth, you need to write your email campaign letter... It always needs a title (IE Hi, Hi (insert name),) For some email clients, to get better inbox rates, you may want to put RE: before whatever title so that it makes the email client think that you already recieved a message from the person. This works with varying degrees of success as well. When you are creating the body of your campaign letter, try to stay away from using too many spam keywords (free, $$$, etc.) If you are using interspire or a few other mass emailers. aim for a zero on your spam keyword count. That number will almost ensure the delivery of the message to the intended recipients inbox. From our experience, a zero on interspire will go to the gmail inbox every time. With yahoo, RE before the title will put it in the inbox along with a score of zero on spam keywords. With hotmail, we aren't sure of how their filters work.So we will be updating this when we find out.

Fifth, for this to fly without getting in trouble, as you are sending from your website emails, you must be spam compliant. Which means at the bottom of every message, you must include your Company Name as it is on your DBA, Your company address, and your company phone number and email address. Also, you must include a way to unsubscribe. THat means either give an email for unsubscribes, or if you have interspire, it includes a link at the bottom of the templates already premade for you. Also the address you use, can be a PO Box number which is what we suggest because we dont want some crazy fuck to find your house and kill your ass. LMAO...

Lastly, if anyone else has any input on things we may have missed, feel free to add on and contribute, because as we are humans, we do miss things. But pretty much this is the meat of what you need to do to be can spam compliant and send out that many emails an hour. Without having to pay people to do it for you. Good luck with these instructions, and remember, some of these instructions are not set, you can alter to fit what you are sending to... But you still need to be can spam compliant regardless.

Thanks, have a great day, and happy money making.

 

Excellent post!

I always hear people mention that you need an smtp account. Is this needed?

Which web host would you suggest for mass mailing?

Any chance you do consulting for this - we're willing to pay to get some expert help with this. If so, could you please PM me?

 

If you are looking for a host that you can send out 600 emails/hr we have a coupon code from a web host that allows mailings (can spam compliant). Its great for the beginner emailer. It has half price hosting for 6 months on the lowest package, if you buy a domain name with them. The total price will then be about $30.80 or so. Here's the coupon code and the link to the package:

NEW6MO
http://uberhost.net/cart.php?a=add&pid=3

 

No way massmailing will be successful...

1. most ISP blocked port 25
2. people hate spam

 

It is a numbers game and you can make money doing this ,i know....so why come on here and say nobody makes money doing this....have you failed in your attempt?

 

Your writing is poor. You should make sure you logic is sound and that aren't any holes (e.g. do some research if you are not 100% sure). I would not engage you because your post is unprofessional.

 

Nice points, keep up the good work man.

 

Thanks a lot for your wisdom.

 

Speaking from experience one can reap large rewards from email marketing as long as they stay CAN-SPAM compliant. Remove any spam-positive keywords and you'll be fine.

I was told IEM is great but have not purchased it yet.

However with this industry it requires a large list of email addresses (and if possible opt-in addresses!) to gain huge amounts. In terms of a large list I would say anywhere higher than 5M and of course the number can be much lower if you have a really, really good targeted list.

In my experience I used a list of around 18.2M and ran the list for about a week after cycling through several fresh IPs, four VP servers and a custom script. The results were around .0006% (~13k) and I was promoting my own services for a market that was based around the list I had in my possession.

But the rewards come with risk if not done properly and so if you're a newcomer step in with caution or you'll get burned [and yes legal implications are a possible outcome!]

Cheers
Al

 

the only problem is those spam filters

 

SPharma24: Not true. There are many ways to go around the spam filters [ethically] without raising any red flags.

That is why I suggest novice email marketers to read, read and read some more about the industry before getting into it.

And you should educate yourself before making such unnecessary comments as it is not beneficial...

 

This is from someone with only one thread of his/her own. If my grammar and writing is so poor, why don't you correct me some more? Oh, that's right, you can't even spell your and your sentences are incorrect as well. This is a forum and I am not a professional writer. I don't have to be consistently grammatically correct. Of course, I have read some of your posts, particularly your thread in which you do not know what a paragraph is for and you do not even use punctuation. This was an entirely unhelpful and uninformative post that was unnecessary. Was that enough un's for you? I have done my research and at the time of the post, this information was accurate. Rules change over time and as you cannot edit all of your posts you ever make, you cannot change what was written. Please learn to be considerably more polite.

To Titing Kabayo, here are the mistakes in your statement:

1. Most ISP's do not block port 25. It depends on the program you use to mail as well. Your emails can be either always spam or not even delivered if a) your server ip address has been soft-blocked, b) your server ip being blacklisted. If a occurs, you have to apply to be taken off the soft-block list by submitting your mailing ip to each ISP that you are blocked from. If b occurs, then you pretty much have to change servers. But you always have to mail can spam compliant. So you have to have an business name, unsubscribe link, address (can be p.o. box), and telephone number.
2. Of course people hate spam, that's why you send to OPT IN or DOUBLE OPT IN lists. If they want that type of information, then you will make sales.

To spharma24, spam filters aren't hard to beat. IEM has one built in for you to check keywords and there are resources on the web to help with key phrases and the such.

 

You said about dedicated server because the number of messages?
And NORMAL ones?

DreamHost do not allow to install Insterspire software, for example. Maybe for this you said about dedicated servers.

I know Insterspire, it is a good solution (when you find a server that allow you to install it)
I don't know Summisoft. I find it today for 29$, what is very very cheap.
It is impossible that it does the same thing than Interspire wich cost $495 (1 user)

You talked about a server called UberHost. In my case, I have never listened about it.
30.8 for 6 months? Is that right?
I could not see this in its website. I saw 129 / month.

NOT A GOOD PRICE.

 

Hello,

I think I can help answer some of the questions in this thread. My name is Mike Lester and I sell email marketing software - http://www.mailmachinepro.com May I suggest reading a faq we have about this very topic: http://www.mailmachinepro.com/support/index.php?_m=knowledgebase&_a=viewarticle&kbarticleid=39&nav=0

In short, if you have a host that has certain mail limits, you will need to abide by them i.e. 600/emails per hour. With our software you can throttle emails to stay under this limit. If you have a large list you have one of two options - either buy a dedicated server or use an application such as Mailmachinepro with a smtp service. We have partnered up with smtp.com in this case. I would suggest the latter unless you really know what you are doing. Using mailmachinepro.com and a smtp service is MUCH cheaper than using a hosted email service ie. constantcontact.com and you still get all the deliverability benefits of a hosted service. If you have 10,000 emails, constant contact charges you $150/mo. Compare that to $59(one time cost of MailMachinePRO) and smtp(10/mo) Further, for digitalpoint members I am willing to offer 33% off the retail price. Simply enter "digitalpoint" at checkout. In addition, installation and configuration is FREE!

If you have any questions please do not hesitate to ask. I have been in the email marketing industry since 1998.

Best Regards,
Mike

 

Hello Mike,

SMTP server, we do not need to pay for it. We can get them for free in internet.

When we compare sending emails by the most expensive companies, sure everything will be a better offer (not solution, in the same way).

If I have a need: send 10.000 emails / day every day, I could open 20 new accounts in Google and insert, in each one of them 500 email addresses.


Will I need to pay something for this?
No, nothing.

---

When I want to create a way to make it better, I DO WANT the emails arrive in the costumer INBOX (not in SPAM).

When we talk about some servers (in internet), they are already in BLACK LIST of some servers (Hotmail, Yahoo, Gmail, etc.). So, when you send something from them, your client will not receive the messages.

So, the NEXT solution is to send from a SMTP server installed in your own computer (I imagine).

And what about DNS LOOK UP?
I am saying that I am the owner of the domain (web@domain.com), but when the server make a test, the OWNER say: No, I am not there, I am here. >>> your email will go to SPAM, again.


My question is: HOW CAN YOUR SOFTWARE help to prevent this problem?

Comparative with all features that Interspire Email marketer has, what is the best thing your software can do?


---

If I could, I'd like to buy Interspire system. Why will I want to pay for your software?


(nothing against you, this is just a doubt)

 

Hello,

I am not sure you really understand email sending.

By using a service such as SMTP.com you are really paying for deliverability. They monitor all the things you don't have the time or money to do. For example, relations with isps and blacklists. Like I mentioned in my post, the only way to get this service is to use a hosted service(ie. constantcontact) or an application plus a reputable sending company ie. smtp.com. The latter ends up being much cheaper. For example, a hosted company would charge 150/mo for 10,000 contacts where smtp.com charges 15/mo for 10,000.

If you create emails in google there is no reporting - who opened, who didn't get the email, etc There is no mass personalization. Also, how are you going to take care of unsubscribes and abide by canspam?

Regarding comparing my software to interspire's, I feel my software compares very favorably. I have many customers who have used their software and switched to mine. I think a major selling point is that my software is MUCH cheaper.

Mike

 

This post was very helpful thanks.

 

10,000 relays / month = U$ 15,00

After 12 months = 180$

After a few time, you bought a Interspire Software that do all that things and you don't need to pay twice.

Yes, you are right. You will need to pay 15$ every month for 10,000 emails. But you will have a report. Report is every time very good. But, I haven't undertood the advantage to pay for SMTP for a service monthly.

For example, if we want to send 600 emails/hr (like this thread started), in one day we will send 600 x 24 = 14400 emails sent in just a day.

If you send 500 emails / day in Gmail, in 30 days you will send 15,000 (without report and no link to unsubscribe, really).

Do your customers paid something more than $400,00 and lost their money and buy another software (yours)?
You said SMTP give report about SPAM, ISP, etc. Does YOUR SOFTWARE do the same thing?

Is there a video showing how your software works (I take a look in your demo) ?

Is your software something like Outlook, but inside a web server? Because if the SMTP server does everything.. I believe your software is where the contacts are stored.

mailmachinepro com /s / features-table

( I have just seen, your software has some reports, too)

I thought we could send email direct from your software. But, if I am not wrong, we will need SMTP to send a bigger quantity than just 500/day.


I think that for people who has 1 million emails this is not a very good solution. Maybe, the best thing to do is what the Starter of this thread said... one dedicated server + professional email marketing software ...


tks

 

Aweber is definitely my autoresponder of choice.

 

Hi dragondf,

RE: After a few time, you bought a Interspire Software that do all that things and you don't need to pay twice.

Incorrect. Interspire is just an email marketing application. If your web host has sending restrictions and you are sending a good deal of emails there are three options: a) go with a hosted service such as constantcontact.com b) buy a dedicated server and purchase an email marketing application or c) purchase an email marketing application and sign up with an smtp service such as smtp.com

I have already explained how the most cost effective route is c since you most likely don't have the knowledge to go with b. There is a great deal of work involved with maintaining relations with isps, checking blacklists, etc Most email sending providers spend several thousands of dollars per month using a third party company to manage this for them.

RE: Do your customers paid something more than $400,00 and lost their money and buy another software (yours)?
You said SMTP give report about SPAM, ISP, etc. Does YOUR SOFTWARE do the same thing?

No. MailMachinePRO is an email marketing application just like Interspire. No email marketing application takes care of relations with isps, blacklist checking, etc - This is why you need a reputable service such as smtp.com if you are sending large amounts of mail. An email marketing application WILL provide you will details as to actual sending - open rates, click thru rates, etc

RE: I thought we could send email direct from your software. But, if I am not wrong, we will need SMTP to send a bigger quantity than just 500/day.

Yes, you can send email directly thru an email marketing application without signing up with a smtp service. However, most webhosts have quotas as to the number of mail you can send in an hour or day. If you are sending large amounts of mail you will need to use a smtp service.

RE: Is your software something like Outlook, but inside a web server? Because if the SMTP server does everything.. I believe your software is where the contacts are stored.

All the smtp service does is do the actual sending of emails. Everything else is done thru the email marketing application. Yes, our program is installed on your web server. All information(contacts, newsletters, etc) is stored in a mysql database on your web server.

RE: I thought we could send email direct from your software. But, if I am not wrong, we will need SMTP to send a bigger quantity than just 500/day.

You are right - you can send email directly from my software. However, if you are sending large amounts of mail your webhost may restrict you. In this case, you will want to use an outside smtp service to perform the actual sending of mail. Thru my software you would configure the smtp service to perform the actual sending of emails.

RE: I think that for people who has 1 million emails this is not a very good solution. Maybe, the best thing to do is what the Starter of this thread said... one dedicated server + professional email marketing software ...

Wrong. For that amount of mail you would absolutely want to go with an email marketing application + smtp service. The cost of sending this amount of email thru an ESP(Email Service Provider) would be astronomical. If you bought your own dedicated server you would not have the tools or knowledge to maintain isp relations, blacklists, etc

Mike